Novus International Selects SteadyRain to Develop iPad App

SteadyRain has been selected to develop a branded app for the Apple iPad for Novus International, Inc.

St. Louis, MO, December 18, 2010 --( Award winning, St. Louis based Internet strategy, design and development agency, SteadyRain has been selected to develop a branded app for the Apple iPad for Novus International, Inc. Novus, headquartered in St. Charles, Missouri, creates health and nutrition products and programs based on science for customers in over 90 countries.

Novus selected SteadyRain to develop an iPad app that will be utilized as part of an interactive kiosk within Novus’s beef products trade show exhibits. The kiosk will debut at the National Cattlemen’s Conference in February 2011. The application will be segregated into four primary sections.

“We chose to use iPads as a tactic at the National Cattlemen’s Conference and NCBA Tradeshow to demonstrate and offer attendees an interactive way to learn more about the products and programs Novus has to offer the beef industry,” said Stephanie Gable, Global Market Manager, Ruminants of Novus International, Inc. “We were able to do this while featuring a paperless booth to demonstrate our dedication to sustainability within the agriculture industry.”

The app will collect booth visitor personal information while providing background information on Novus products and distributors. A key element of the experience is to allow visitors to gather the information and send an email to themselves with electronic literature about Novus products. Novus will also be capturing visitor interest areas based on where they browse within the app.

“We wanted to be able to collect data from people at the show and increase the traffic in our booth. We were confident iPad applications would accomplish this since it’s a new, fun technology that people want to experience,” continues Gable. “We are always looking for new ways to communicate our message to the public. Partnering with the experts at SteadyRain has resulted in a great end product that people are getting excited about and we’re happy to put our company logo on.”

After collecting visitor information and requesting additional product literature, through the mobile device, the application will also offer those same visitors a chance to register for Novus’s exclusive, promotional giveaway at the event. This adds a real value to the perceived value of the information interaction with the iPad at the event. This type of interactive mobile app is not only a fun way to gather lead data, but works as a promotional and marketing tool as well.

“SteadyRain is focused on mobile technology development including application development for iPads and other tablets that are emerging,” said Joe Marcallini, Vice President of Internet Strategy at SteadyRain. “When approached by Novus to create a kiosk application, we found, through experience, that the iPad is a cost-effective tool for kiosks at events and conferences. It represents an interactive touch screen hardware solution that is hard to beat at its price point. Marketing efforts shift away from print costs and collateral, toward an electronic medium, which allows the end user to gain the same information via mobile tools.”

SteadyRain is working with Novus to deploy the iPad within a robust, key-lock-secured enclosure that provides durable physical security for the device while also preventing direct access to the iPad’s home button, providing software security as well.

To learn more about SteadyRain’s mobile development capabilities including mobile websites, iPad applications, and more, please visit

About SteadyRain
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-a-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University. For more information about SteadyRain, please visit

About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. The ARENUS™ brand (, part of Novus International, Inc., focuses on developing performance products for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

Brandy Woolford