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National Foundation for Celiac Awareness

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NFCA Launches New Online Educational Video Series

Celiac Disease & Gluten-free Diet Video Series Now Available on

Ambler, PA, December 22, 2010 --( The National Foundation for Celiac Awareness (NFCA) is proud to unveil a new educational video series on the subject of celiac disease and its only known treatment, a gluten-free diet.

Available on both NFCA’s website ( and, this online resource seeks to educate consumers about this autoimmune digestive disorder that affects 3 million Americans, as well as provide helpful information and support for the celiac community.

Series Topics Include:
- Understanding Celiac Disease
- Recognizing Signs & Symptoms
- Diagnosing Celiac Disease
- The Gluten-free Diet
- Celiac Disease Research: What’s On The Horizon

“We are thrilled to announce the latest addition to,” said NFCA President and Founder Alice Bast, “NFCA strives to provide unique, informative and entertaining multimedia resources through our website and we remain committed to raising awareness through a variety of media channels.”

The five part series, created and produced in partnership with Knowlera Media, features Alice Bast, NFCA Founder and President, Gerald Mullin, MD, Director of Integrative GI Nutrition Services at John’s Hopkins University, as well as Bethesda, MD native Robin Rosenblum and her son Jacob, who suffers from celiac disease.

“These expert and patient testimonials provide a unique array of perspectives and represent many important groups within the celiac disease community,” said Bast.

NFCA’s website offers the latest news and free, comprehensive support materials for celiac patients, their families and healthcare providers including recipes, videos, webinars and blogs to promote quality of life without compromise.

1 in every 100 Americans suffers from celiac disease, a condition triggered by the protein gluten found in wheat, barley and rye. Cases of celiac have increased four fold since the 1950’s, yet 90% of those who have it live undiagnosed. Currently, the only known treatment for celiac disease is a lifelong gluten-free diet.

For additional information or to watch NFCA’s Celiac Disease & The Gluten-free Diet educational video series, visit

About the National Foundation for Celiac Awareness:
The National Foundation for Celiac Awareness (NFCA) is a non-profit organization dedicated to raising awareness of celiac in order to gain prompt and accurate diagnosis for those suffering, supporting the health and wellbeing of those with the disease, and facilitating research that will better understand the disorder and find a cure. Visit for information.

About Knowlera Media:
Knowlera Media is the leading creator of professional-quality, lifestyle-focused video content for distribution via Web and broadcast television. These professionally produced, expert-driven videos are created in collaboration with world-class experts across the US, with each expert providing advice and demonstrations in deep detail.

To date, Knowlera has created more than 11,000 professional videos, all shot in high definition and presented to audiences numbering the tens of millions. Their videos are used in television programming, broadcast news, on the popular destination site, and a syndication network of hundreds of sites across the web.

Contact Information
National Foundation for Celiac Awareness
Whitney Ehret
215-325-1306 x 103

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