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The Brewer's Apprentice

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The Brewer’s Apprentice is Proud to Announce the Grand Opening of Their New Brew on Premise and Homebrew Supply Shop in Freehold, New Jersey

The Brewer’s Apprentice, after 15 years of operation on South Street in Freehold, has moved to a larger and more convenient location at 865 Route 33 (business), also in Freehold. The new store is almost twice the size of the original store, and will offer expanded products and services to their customers while retaining the ambiance of their original location.

Freehold, NJ, December 22, 2010 --( The Brewer’s Apprentice is New Jersey’s first and only full-service Brew On Premise, Wine On Premise, and full-service Homebrew Supply Shop. They will celebrate a Grand Re-Opening on January 8th, 2011 with an invitation-only party, to be followed on January 9th with a Public Open House between the hours of 10am and 4pm.

After 14 years of growth averaging over 5% per year, The Brewer’s Apprentice felt it was time to grow into a true, single-source destination for craft brewers and winemakers. The new store will allow the managing staff to expand the retail and online shopping segment of the business, as well as provide additional space to conduct brewing and winemaking seminars, host children’s soda-making parties, and offer a more social environment for all of their customers.

Many months of planning and financing went into the new location, and all of the customers who have been there since their Pre-Grand Opening have raved about the store, the services, and the staff. Gross revenues are up over 25% over the same period last year. In this economy, that is truly a telling statement about their commitment to both the store and their customers.

The relocation and expansion was not without its ups and downs, prompting one staff member to ponder “So what are we worried about next?” after hearing about the final approval of the construction. There were obstacles, but the staff and the contractors embraced the challenge and made it all happen.

The Owners and Staff of The Brewer’s Apprentice look forward to sharing the new store, its services and products, with old and new customers alike. They invite everyone to experience the fun and satisfaction of visiting a store “Where You’re The Brewer!”

About The Brewer’s Apprentice:

Originally conceived in 1995, The Brewer’s Apprentice had to wait for the law to be passed permitting a Brew On Premise in the state. While BOP’s were popular in other states, Owners Barbara Hamara, JoEllen Ford, and Penny VanDoorn (a mom and her two daughters), had to finance and build the store without legislation actually permitting it. But on December 7th, 1996, the doors finally were allowed to open. With a limited budget, and very little advertising, The Brewer’s Apprentice has grown from a fad into a true craft, with over ten thousand customers contributing to the 1600 batches of beer and over 200 batches of wine made each year.

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The Brewer's Apprentice
JoEllen Ford
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