& ON Offer Active Individuals 100,000 Reasons to Transform Themselves in 2011

Those interested in entering the $100,000 Transformation Challenge can sign up until January 31, 2011 at

Aurora, IL, December 30, 2010 --(, the world’s largest online supplement store, and Optimum Nutrition (ON), recognized as one of the world’s most trusted performance nutrition brands for 25 years, have teamed up to launch the $100,000 Transformation Challenge. Those entering the challenge between now and January 31, 2011 will have 12-weeks to apply the vast database of diet and training information available at to build a better physique.

“Our partners at felt that 12 weeks provided enough time to realize very significant changes from a carefully planned diet and exercise program,” said Jay Jacobsen, ON’s Marketing Manager. “The timing was also right for helping contestants get into swimsuit shape for summer.” The $100,000 Transformation Challenge is set up so that each individual stays on their own 12 week course, ending 12 weeks to the day after they sign up at

The $100,000 Transformation Challenge will award one male and one female winner $25,000 in cash, a $1,200 gift certificate, an all-expense paid trip to’s Fitness Expo, a one-year gym membership with StayFit package, a day of training with an ON fitness celebrity and a professional photo shoot with ON athletes. 10 runners up will receive $2,500 in cash, a $350 gift certificate and a one-year gym membership with StayFit package. In addition, weekly winners will receive $250 worth of supplements and prizes. is the world’s largest online sports nutrition company. After 6 months of development, the Boise, Idaho-based retailer opened for business in 1999 and – with more than 250,000 unique visits each day – is currently ranked as the most visited bodybuilding and fitness site on the Internet. Optimum Nutrition was founded in 1987 with a mission to provide consistent quality in the sports nutrition industry. The company has distinguished itself as one of the few manufacturers to develop and produce a comprehensive line of sports nutrition products in GMP certified company owned and operated facilities.


For more information on ON or the $100,000 Transformation Challenge visit or contact Tim Weigard, 700 N. Commerce St., Aurora, IL 60504.
Phone: 630-236-6707
Optimum Nutrition
Tim Weigard