Wichita, KS, January 06, 2011 --(PR.com
)-- INVISTA’s CORDURA® brand team and the Riggs Workwear® by Wrangler® merchandising team joined forces to update the marketing message and highlight the features and benefits of CORDURA® fabric reinforcements in the Riggs Workwear® by Wrangler® collection, a leading men’s workwear apparel brand.
A newly designed sticker helps draw attention to the exceptional durability and functionality that CORDURA® fabric offers to pocket reinforcements in the Riggs Workwear® jeans collection. The diverse collection designed for the working man is centered on, durability, performance, protection and comfort and features styles that go by names like Work Horse, Tradesman, Contractor and Carpenter.
“Wrangler® has a reputation for making jeans with incredible durability and functionality,” said Cindy McNaull, global CORDURA® brand and marketing director. “Using extra-durable CORDURA® Classic fabric for back-pocket and knee reinforcements helps to compliment that element of toughness, so we thought it was only fitting to design a new merchandising sticker to ‘call-out’ the value and benefit to end-users.”
CORDURA® Classic fabrics feature enhanced tear and abrasion resistance, as well as long-lasting durability. In particular, the 1000-denier CORDURA® Classic fabric used in the back-pocket reinforcements of the Riggs Workwear® collection is constructed to withstand the wear-and-tear caused by carrying and working with heavy-duty tools and equipment in strenuous environments.
CORDURA® Classic fabric is constructed with qualifying yarns which are woven, dyed and finished in accordance with INVISTA's approved fabric standards for the CORDURA® brand. Wrangler® and Riggs Workwear® by Wrangler® are trademarks of Wrangler Apparel Corp.
To learn more about the collection visit www.riggsworkwear.com.
Riggs Workwear® by Wrangler® apparel is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western wear stores, as well as through on-line and catalog retailers. To find a retailer near you, or for more information, visit www.riggsworkwear.com or call 1.888.784.8571.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.” To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.