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Insights from the Consumer Sector Kicks Off DFW American Marketing Association's 2011 Dallas Executive Luncheon Series


Dallas, TX, January 11, 2011 --(PR.com)-- The DFW AMA presents “Whatʼs next? Global forces that will change marketing and the world” with McKinsey & Companyʼs Kris Licht on Wednesday, January 19, 2011 at 11:15 a.m. at Brookhaven Country Club in Farmers Branch.

During his presentation, Licht will provide his insights from the consumer sector and what he foretells to be the major forces that will shape marketing strategy in that sector and throughout the world. Licht serves as a partner with McKinsey & Company and works with a number of consumer goods clients. He currently also leads the companyʼs Customer Management service line and Customer and Channel Management Survey benchmarking 50+ leading Consumer Packaged Goods (CPG) players.

Come join the DFW AMA for its first Dallas Executive Luncheon of 2011. Registration is now open. The cost to attend for those who register before January 18 at 10 p.m. is $28 for DFW AMA members, $38 for non-members and $20 for student members. The cost for those who register after January 18 at 10 p.m. is $38 for DFW AMA members, $48 for non-members and $20 for student members. Secure the member rate for all association events, find out more about becoming a DFW AMA member online at www.dfwama.com. For more information about this event and to register, visit http://bit.ly/dIYtfU.

Event Summary
Who: Kris Licht, McKinsey & Company
What: “Whatʼs next? Global forces that will change marketing and the world.
DFW American Marketing Association Dallas Executive Luncheon
When: Wednesday, January 19, 2011 -- 11:15 a.m.
Where: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75324 (972) 243-6151
Why: Licht will provide his insights from the consumer sector and will foretell the major forces that will shape marketing strategy in the consumer sector and the world.
Cost: Before 10 p.m., January 18: $28 - members, $38 - non-members, $20 - student members. After 10 p.m., January 18: $38 - members, $48 - non-members, $20 - student members. Registration: http://bit.ly/dIYtfU

About the D/FW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit www.dfwama.com.

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMAʼs website at www.MarketingPower.com.

Event Contact
Shauna Tompkins

Press Contact
Raquel Daisy
raquel.daisy@yahoo.com

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Contact Information
DFW American Marketing Association
Raquel Daisy
817-903-3086
Contact

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