Personal Care Giant, Conair Canada Hires scratch to Handle All Media Relations

Toronto, Canada, February 07, 2007 --( Conair Canada has made a fundamental shift in their approach to media planning and buying. Traditionally this activity has been handled internally, but Conair has now retained Toronto-based scratch to develop and execute all media activity for the Canadian market. scratch currently handles all of Conair public relations, so the transition to the development and integration of a media campaign will be seamless.

Canada’s leader in the personal care industry, Conair wants to continue to increase top-of-mind awareness and support its strong dealer network with the development of a comprehensive media campaign for 2007.

“Conair is synonymous with personal care products, particularly hair care,” says David Riabov, Partner, scratch. “It is an exciting opportunity to work with an industry leader and help them achieve their business objectives.”

The media campaign will begin immediately and lay the groundwork for some exciting news from the personal care specialist. scratch will also work with the brand team to help deliver their message through innovative creative and sponsorship opportunities.

About scratch

scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, public relations, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit

About Conair Canada

Conair, well known for introducing the pistol grip hair dryer, is respected around the world as one of the largest manufacturers and distributors of personal care appliances. The Canadian company is the market leader of personal care appliances. Conair caries a full range of products including hair dryers, styling devices, wellness items, personal scales, beauty care and Interplak oral care which are available at all major retailers across the nation. For more information, visit the Conair website at

David Riabov
416-535-0636 ext 230