Crummy Weather Voucher Drives Business Despite Record Snowfall

A Crummy Weather Voucher good for 20% off a meal one day only is driving business to SPIN! Neapolitan Pizza’s four locations despite a record snowfall. Vouchers were emailed to more than 40,000 patrons who have signed up to be members of the restaurant’s SPIN! Club rewards program. Immediately after the coupons went out, customers began to show up with them. This was the second time in the past two weeks SPIN! has sent out snow day coupons, which help attract customers despite terrible weather.

Kansas City, MO, January 22, 2011 --(PR.com)-- A Crummy Weather Voucher good for 20% off a meal one day only is driving business to SPIN! Neapolitan Pizza’s four Greater Kansas City locations despite a record snowfall.

The Crummy Weather Voucher was emailed to the more than 40,000 patrons who have signed up to be members of the restaurant’s SPIN! Club rewards program. Immediately after the coupons went out, all four SPIN! locations began to see customers show up with them.

This was the second time in the past two weeks SPIN! has sent out snow day coupons. When a major snow storm moved through the area on Jan. 10, SPIN! disseminated coupons that were good for three days.

“There’s no question that they were effective in helping us to attract customers despite the terrible weather,” says SPIN! Neapolitan Pizza co-owner Gail Lozoff. “We were so impressed with the results of the snow day coupon during the first storm earlier this month that we decided to send out another coupon when a second snow storm hit this week.”

Voted best pizza in Greater Kansas City by the K.C. Star, K.C. Magazine, The Pitch, 435 South Magazine and more, SPIN! is known for its exceptional, artisan food made from fresh ingredients without the gourmet price and its eclectic, affordable premium wines. In addition to its unique pizza, SPIN! offers a variety of appetizers, soups, salads, Paninis, signature deli sandwiches, and Italian gelato ice creams.

All of SPIN’s toppings and ingredients are made from fresh produce and prepared daily. The pizza dough is made fresh every day using three types of flour including one specially imported from Italy. All the toppings – such as mushrooms, caramelized onions, tomatoes, artichokes, even chicken sausage and turkey breast – are roasted each morning in stone hearth ovens made especially for SPIN! A variety of cheeses is hand grated. The menu features both traditional Pizza Rossa (red pizzas with crushed roma tomato base) and Pizza Bianca (white pizzas with roasted olive oil glaze). Customers can choose between a menu of 17 signature pizzas, and an infinite variety of Spin Your Own! Pizzas. SPIN! also offers gluten-free pizza.

SPIN! Neapolitan Pizza has Greater Kansas City locations at 4950 Main in Kansas City, MO, 1808 N.W. Chipman Rd. in Lee’s Summit, MO, 6541 W. 119th St. in Overland Park, KS, and 14230 W. 119th St. in Olathe, KS.

SPIN! Neapolitan Pizza is owned and operated by Gail and Richard Lozoff and Edwin Brownell, who are experienced in large multi-unit expansion, franchising, and operations. For information, please visit www.spinpizza.com.

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Media contact:
Lauren Fasbinder
913-685-0700
lfasbinder@fasbinderpr.com
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SPIN! Neapolitan Pizza
Lauren Fasbinder
913-685-0700
www.spinpizza.com
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