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Holy Cow Branding Partners with At Home Assessments to Provide Brand Strategy

Triangle Firm Signs on as Agency of Record for RTP-Based Durable Medical Equipment Provider, Home Modifications Specialists.

Raleigh, NC, January 27, 2011 --( At Home Assessments is the only provider of durable home medical equipment in the southeast that offers clients a comprehensive set of services to accompany the purchase of vital medical equipment for the home. The company has garnered a reputation as a business that cares about the improvement of customers’ lifestyles. Unlike other durable medical equipment vendors, At Home Assessments provides on-site home assessments conducted by medical equipment experts, product-to-needs and environmental matching, and custom home installation of medical equipment.

Recently, At Home Assessments has turned to Holy Cow Branding, a Triangle branding agency, for help telling their extraordinary tale, and will undergo a rebranding process under the guidance of the agency to achieve this goal.

“We have such a singular, positive mission and company vision at AHA,” said Valerie Jurik, At Home Assessments CEO and President. “We have the resources and capability to provide our customers with comprehensive solutions that will improve the quality of their lives in untold ways. We’re very excited to have Holy Cow on board to help us tell our story to those whose lives can be enhanced by our services and equipment.”

Lorana Price, CEO of Holy Cow Branding echoed those sentiments: “Businesses driven by such a positive and empowering vision are always a pleasure to work with. Couple that with a superior business model, assets and expertise and you’ve got a sure winner. We’ll be working with At Home Assessments to capture the essence of their empowering services and products in their brand, and communicate that to their market.”

About Holy Cow Branding:
Holy Cow Branding is a strategic branding agency that works with businesses to help them connect emotionally with customers. Their expertise enables them to create and sustain brands by generating positive, lasting impressions and emphasizing the qualities that make businesses stand out from the herd. Holy Cow Branding’s core strengths include developing brand strategy, building brand awareness through marketing channels and managing brand assets.

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Contact Information
Holy Cow Branding
Dan Poindexter
(919) 342-3349

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