MEFranchising® to Support IEC in Executing Franchising Middle East Exhibition 2011 in Dubai

MEFranchising will be working with International Expo-Consults to raise awareness for the largest franchise event in the MENA region. MEFranchising, who will have a booth at the show, will recruit international visitors and host event key note speakers.

London, United Kingdom, February 05, 2011 --(PR.com)-- MEFranchising, a leading franchise consultant today announced it has entered a strategic partnership with International Expo-Consults (IEC), the organizers of the Franchising Middle East (FME) Exhibition 2011.

MEFranchising will take part of the Franchising Middle East Exhibition, taking place in Dubai March 14-16. Prior to the event, MEFranchising will help raise international awareness and secure the presence of industry executives from international franchises, many of whom will be assigned to speak during the event’s seminars.

“We are proud to announce our participation in the Franchising Middle East Exhibition. The event is a unique networking opportunity showcasing franchise brands to an audience from across the whole Middle East,” says Mohammed Alnassar, Managing Director of MEFranchising.

“We are delighted to have MEFranchising working so closely with us on the promotion of Franchising Middle East. The franchise sector has seen phenomenal growth in the Middle East, pointing to its growing popularity as a business model. Both local and international brands are expanding heavily and we predict this to continue as the region starts to emerge from the global economic downturn,” said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of Franchising Middle East (FME), the region’s leading trade event for the franchise sector.

Franchising Middle East Exhibition will take place in the Dubai World Trade Center, Sheikh Saeed Hall 1, between March 14-16, 2011.

FME is the region’s leading trade event for the franchise sector connecting entrepreneurs with potential franchise buyers from the United Arab Emirates, G.C.C countries, Iran & other Middle Eastern countries, African continent, India, Russia and CIS countries.

MEFranchising is one of the fastest growing franchise consultants in the MENA region. During 2010, MEFranchising announced partnerships with category leading franchises such as Max, Wayne’s Coffee and Nick N’ Willy’s Pizza.

For more information, please visit www.mefranchising.com

About MEFranchising
MEFranchising provides comprehensive franchising solutions, business models and local strategic knowledge for international franchise concepts looking to establish, grow and expand in the Middle East and Worldwide. The company has offices in London, Kuwait and KSA.

About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sportex Middle East (SPORTEX), Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and the Dubai, Entertainment, Amusement and Leisure (DEAL).

A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.

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Peter Jacobson
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www.mefranchising.com
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