At RE/MAX Advisors Realty in Lake Villa, Trusted Brand Seen as Basic to Success in Metro Chicago Real Estate

Elgin, IL, February 25, 2011 --(PR.com)-- Alice and Tony Scifo know what home buyers and sellers across the metropolitan Chicago real estate market want today: they want to work with real estate agents they trust.

This is why the couple retained their franchise agreement with RE/MAX Northern Illinois when taking sole ownership of their newly renamed brokerage, RE/MAX Advisors Realty at 895 E. Grand Ave. in Lake Villa, Ill.

“In the current economic situation, clients are looking for leadership,” Alice Scifo said. “RE/MAX is the brand that consistently demonstrates true leadership.”

Today, 11 agents work from the Scifos’ office, and all of them benefit from the training and continuing-education offerings provided by RE/MAX Northern Illinois. Home buyers and sellers understand the value of that training, which is why so many of them choose to work with RE/MAX Advisors Realty.

“When a client seeks an agent who knows about the marketplace, they do go to the brand companies. They know that the agents working in these companies have taken continuing education. They know that these agents are at the top of their game. These are the agents who have the skills to adapt quickly to whatever is happening in the marketplace,” Scifo said.

The Scifos considered the possibility of operating their brokerage unaffiliated from a major brand when three of the company’s former owners decided to go that route. However, the Scifos decided to renew their franchise agreement with RE/MAX Northern Illinois. The benefits, Alice Scifo said, were just too great to pass up.

“I didn’t believe that going independent in today’s marketplace would work,” Scifo said. “You need a strong brand today, and RE/MAX is a strong brand to have behind you. We decided to renew the franchise and to keep moving forward toward our goal of expanding our presence in this market.”

RE/MAX Advisors Realty serves Lake, McHenry and Cook Counties, including the Barrington area, as well as Kenosha County in Wisconsin.

“We are now in a position to assist people,” Scifo said. “This is not an easy market, but we can help people deal successfully with whatever situation they might be facing when it comes to real estate. There is a certain satisfaction in knowing you are making a difference, that you are giving people the opportunity to reach their dreams.”

RE/MAX has been the leader in the northern Illinois real estate market since 1989. The RE/MAX Northern Illinois network consists of 2,300 sales associates and 110 individually owned and operated RE/MAX offices that provide a full range of brokerage services throughout the northern one-third of Illinois. Its www.illinoisproperty.com and www.remax.com websites are leaders in consumer visits among real estate brokerage brands. The northern Illinois network is part of RE/MAX LLC, a global real estate organization with 91,000 sales associates in 83 nations.

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Jim Nathan
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www.illinoisproperty.com
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