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Corporate Magic CEO Acquires Agency from Gaylord

Corporate Magic CEO Jim Kirk takes company private in mutually beneficial transition from shared ownership arrangement with Gaylord Entertainment.

Dallas, TX, March 02, 2011 --( Corporate Magic CEO Jim Kirk has reached an agreement to re-acquire the agency he founded in 1986 from Gaylord Entertainment (NYSE: GET), roughly six years after the two leading companies joined forces. Terms of the transaction were not disclosed.

Kirk re-purchased the 50 percent stake in Corporate Magic that was acquired by Gaylord in 2005, giving him 100 percent control over the Dallas-based company.

"We are very proud of our close relationship with Gaylord Entertainment over the past several years,” said Jeffrey Kirk, General Manager of Corporate Magic. “And we’re excited about what the future holds for us as we return to our roots as a privately held company."

Kirk characterized the acquisition as “equally beneficial to both organizations,” while underscoring the mutual respect the two companies maintain for each other. In fact, Gaylord hired Corporate Magic to orchestrate a spectacular “Grand Re-opening” of its signature Gaylord Opryland Resort & Convention Center in Nashville. The property has undergone a massive refurbishment to repair damage caused by a devastating flood of the Cumberland River on May 3, 2010.

The “messaging architects” of Corporate Magic have produced creative events and strategic business content for some of the world’s most successful companies, including IBM, Coca-Cola, the Dallas Cowboys, the North Texas Super Bowl XLV Host Committee, Jaguar, Land Rover, Mazda, the Boy Scouts of America and the Salvation Army.

About Corporate Magic™
Corporate Magic, Inc. (, based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Our “messaging architects” have completed projects ranging from amusement park development and operations to restaurant, hotel and theater designs; from automobile launches and international road shows to televised concerts and culture-change initiatives — all designed to physically and emotionally move a specific audience and each executed with ferocious perfection. Corporate Magic has orchestrated such extraordinary events as the Oklahoma Centennial Spectacular, Coca-Cola's Centennial, the Boy Scouts of America’s 100th Anniversary Jamboree, international product launches for Mazda, Land Rover and Jaguar, and several projects for the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.

About Gaylord Entertainment
Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn., owns and operates Gaylord Hotels, its network of upscale, meetings-focused resorts and the Grand Ole Opry, the weekly showcase of country music's finest performers for 80 consecutive years. The Company's entertainment brands and properties include the Radisson Hotel Opryland, Ryman Auditorium, General Jackson Showboat, Gaylord Springs Golf Links, Wildhorse Saloon, and WSM-AM Radio.

Contact Information
Corporate Magic
Ladd Biro

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