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Smith and Jones Hansi Ka Tadka Comedy TV Show Goes on Air

Comedy Reality Show launches on Bhojpuri language Mahuaa TV from 4th March, every Fri-Sat 9pm

Mumbai, India, March 03, 2011 --( Smith and Jones Instant Noodles, Sauces and Cooking Pastes presents an exciting New Comedy Reality Show on #1 Bhojpuri Channel Mahuaa. The Judges for the show are Comedy Superstar Sunil Pal and Laughter queen Upasana Singh. The show is anchored by Sunil Saware a leading comedian and winner of several comedy awards. The production house is The Right Picture (TRP of Dance India Dance fame). 14 comedians will try their best over four months to make the Bhojpuri audience in Bihar, UP, Uttarakhand, Jharkhand and Rest of India laugh their hearts out.

Smith and Jones Hansi Ka Tadka starts on 4th March, 2011 and will air 9-10pm Prime time every Friday and Saturday. It is being promoted extensively on Radio Mirchi in Lucknow, Kanpur, Varanasi and Patna, Newspapers like Hindustan and Dainik Jagran and extensive Hoardings in Gorakhpur, Ranchi, Benaras and Patna.

Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Smith and Jones said, "Smith and Jones is making a deep distribution push in the Hindi heartland and this partnership with Mahuaa is a very important step in that direction. Mahuaa is the absolute market leader in the Bhojpur belt and Smith and Jones Hansi Ka Tadka is a key driver show for them. Smith and Jones Masala Noodle’s USP is that its Masala Noodles are 'Tadka Marke'. Smith and Jones’s brand promise is that it adds Tadka or excitement to All elements of your life not just its Masala Noodles. We recently launched Cricket Ka Tadka across all Digital platforms. Smith and Jones Hansi Ka Tadka is the next step in execution of that strategy. Digital at one end and Regional at other is our core focus.”

About Smith and Jones
Smith & Jones is an International Food brand launched in 1996. It has a range of products like Ketchup, Sauces, Cooking Pastes, Baked Beans and Instant Noodles. Its endeavor is to help the Indian housewife in the kitchen from morning to night. Smith & Jones is brought to market by Capital Foods Ltd- The fastest growing food company in India Capital Foods Ltd is HACCP and ISO 22000 certified so world class quality is expected.

Contact Information
Smith & Jones
Alpa Patel
+91 22 67740100

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