New York, NY, March 03, 2011 --(PR.com
)-- Island Abbey Foods Ltd™, specialty honey manufacturer, announced that they have attained kosher certification through the Orthodox Union (OU). This announcement will allow the innovative honey products produced by Island Abbey Foods Ltd™ under their Honibe™ brand to be sold with a new level of accreditation of quality, health, and safety.
The Honibe™ brand is built around a proprietary platform technology that has enabled the creation of 100% pure dried honey products in a variety of form factors. The OU certification of the Honibe™ line of products includes the Honey Drop™- A tastier sugar cube; Honey Lozenges™ with added Eucalyptus and Menthol for sore throats; Honey Delights™ - pure honey candy; and Honey Sprinkles™ - honey granules for baking and sweetening tea or coffee.
“Having our Honibe™ brand of honey products certified as kosher is going to expose our business to an ever expanding new market,” stated John Rowe, President of Island Abbey Foods Ltd™. “The kosher community is prominent throughout United States, Canada, as well as throughout the world which creates a major opportunity to market our unique line of products to a segment of the community we haven’t been able to target until now. Kosher certification gained through the highly respected Orthodox Union provides an extra level of quality certification for our products that gives consumers additional confidence in their purchase decision.”
“We are pleased that Island Abbey Foods has attained its kosher certification from the Orthodox Union for their Honibe™ line of pure dried honey products,” said Rabbi Eliyahu Safran, OU Kosher’s Vice President of Communications and Marketing. “Undoubtedly all of the Honibe products will be enthusiastically welcomed within the kosher community. We are especially pleased with the certification of the Honey Lozenges, an important addition to the growing list of OU certified health related products,” Rabbi Safran added. "We will now work with Island Abbey Foods to introduce the Honibe™ line of products to the kosher community."
The Honibe™ brand has received major international recognition in recent months with the Honey Drop™ being named as the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ was also named as the best new product in the 'Grocery Sweet 2010' and best of Canada 'Country Award 2010' categories. Honibe™ was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. Island Abbey Foods recently entered into a major distribution deal that will see the Honibe™ brand sold through Dutch Gold Honey and McLure’s Honey and Maple Products into supermarkets across the United States.
For more information please visit us on the web at www.Honibe.com.
About Island Abbey Foods Ltd™
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights™, granular honey called Honey Sprinkles™ and Honey Lozenges™ for cough relief.
Island Abbey Foods Ltd™
Graham Watts, Marketing Coordinator