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Cheerleading Industry to Get Hall of Fame

Proformance Sports Marketing And Entertainment Unveils Plan To Honor The Legacy Of America’s Cheerleaders

Austin, TX, February 17, 2007 --( Proformance Sports Marketing and Entertainment announced today the planned opening of the nation’s official Cheerleading Hall of Fame. Former NFL Cheerleading Director and Dallas Cowboys Cheerleader, Cindy Villarreal-Hughes President of PSME, will bring a positive influence into fruition for the cheerleading industry starting with the development of the Cheerleading Hall of Fame.

“The rich legacy of Cheerleading has been over 100 years in the making,” said Najja Conway, PSME director of business development. “Cheerleaders throughout our history will get their official Hall of Fame to honor the great men and women who dragged their fans kicking and screaming on to a victory.” The CHOF will be a tribute to the victorious American spirit whose legacy will include many presidents, senators, movie stars, famous industrialists, and otherwise super achievers whose bold spirit made America the great place it is today not only for the cheerleaders but for Americans. It will also include those considered milestone achievers, multi-skilled athletes, and trend setters within the industry. The consortium, to be made up of a cross-section of industry experts, will induct the inaugural class of Hall of Famers. Possible Hall of Fame locations include: Texas, Ohio, Kentucky, California and the Orlando area.

The concept for a Cheerleading Hall of Fame belongs to Villarreal-Hughes who spent much of her life in the cheerleading field. “I am delighted to bring something so vibrant to the community and put some soul into an industry that has brought me so much personal success,” says Villarreal-Hughes. A 501c3 organization, the Cheerleading Hall of Fame will serve to honor the spirit and leadership of those who made cheerleading what it is today; an American phenomenon. “It will be an outstanding asset to the world of sports and represent honor, integrity and discipline of extraordinary people doing extraordinary things,” said Conway.

Cindy Villarreal-Hughes is the accomplished author of The Cheerleaders Guide to Life, and is honored in the College Football Hall of Fame for her ongoing encouragement and dedicated outreach for today’s youth in America. Prior to starting Proformance, Villarreal-Hughes worked in the NFL as the Director of Entertainment for Houston Oilers Entertainment, Director of Entertainment for NFL Europe's London Monarchs and as the NFL Europe’s Director Entertainment of the 1997 American Bowl game in Dublin, Ireland. “Cheerleading means so much to major sports, and is widely accepted around the world. The timing is ripe for a Hall of Fame,” says Villarreal-Hughes.

About Proformance Sports Marketing and Entertainment:
PSME is full service sports marketing agency specializing in sports marketing, development, event management and promotion.

Shelby Bell, Public Relations
Phone: 512-391-9800
Cell: 512-659-2268

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Proformance Sports Marketing and Entertainment

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