Sentrana Announces Appointment of Chief Technology Officer

Sentrana Inc. announced today the appointment of Demetrios Kotsikopoulos as Chief Technology Officer. Mr. Kotsikopoulos will oversee Sentrana’s strategic technology roadmap and the engineering of Sentrana’s suite of software products.

Washington, DC, January 04, 2010 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in scientific marketing solutions, announced today the appointment of Demetrios Kotsikopoulos as Chief Technology Officer. Mr. Kotsikopoulos will oversee Sentrana’s strategic technology roadmap and the engineering of Sentrana’s suite of software products.

“Demetrios will play a key role in leading the evolution of our product and technology roadmap,” says CEO Syeed Mansur. “MarketMover™ is a living piece of software and we are constantly adding new features and additional modules. With his background in business strategy and computer science, Demetrios has a unique ability to link business goals with software know-how to identify key areas for development,” adds Mr. Mansur.

Mr. Kotsikopoulos has had a successful 14 year career at various consulting and technology firms where he led complex implementations and planning efforts ranging from large-scale ecommerce systems development to information technology strategy definition for Fortune 500 companies and large government agencies. He will be responsible for ensuring that Sentrana’s products achieve high performance and reliability while meeting the complex business needs of clients. Prior to joining Sentrana, Mr. Kotsikopoulos held positions as a director in Gartner’s consulting practice focusing on enterprise architecture, IT planning, and large program oversight, and as a business strategy consultant at Bain & Company working across a range of industries including consumer packaged goods, financial services, and IT services.

“I look forward to adding to Sentrana’s track record of innovation in scientific marketing, bringing additional focus to our product planning and development efforts, and expanding the capabilities of our world class technology team,” says Mr. Kotsikopoulos.

Mr. Kotsikopoulos received his Bachelor’s Degree in Computer Science and Mathematics from Cornell University.

About Sentrana

Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions & advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana’s SAP-certified MarketMover™ platform illuminates opportunities at the micromarket level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit www.sentrana.com.

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Sentrana, Inc.
Bahia Simons-Lane
202-507-4531
www.sentrana.com
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