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Sentrana, Inc.

Press Releases

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A big data strategy is important for foodservice manufacturers in order to gain advantage and increase profitability. - September 05, 2013
Due to the fact that customers of foodservice distributors typically purchase products from various sources it is difficult for any one distributor to get a complete picture of their customers' baskets, which makes it difficult to identify which items to promote. Sentrana's Market Share Expansion model overcomes that challenge by building a complete picture of what customers are purchasing. - May 10, 2013
Sentrana has developed a statistical model that provides insight into which customers should be targeted to retain business. - March 16, 2013
Sentrana researchers presented their winning research from the Prize4Life ALS Prediction Prize Challenge in a talk "Discovering New Variables and Improving the Prediction of ALS Progression.” - January 10, 2013
Sentrana research team received first prize in the DREAM-Phil Bowen ALS Prediction Prize4Life Challenge. - November 18, 2012
Sentrana's MarketMover BusinessIQ reporting tool that allows business users to effortlessly analyze operating data from disparate sources to derive insights about their customers, their products, and their customers’ customers. - November 05, 2012
In this publication of research by Principal Scientist Liuxia Wang, Ph.D., the case study investigates the relationship between stock price and financial performance metrics and reveals that revenue increases do not always lift a stock price. - September 26, 2012
Dr. Wang's talk entitled "Learning from Only Positive and Unlabeled Data Using Generalized Stochastic Model" focuses on using classification with only positive and unlabeled data and the stochastic frontier model to solve the business challenge of predicting whether a customer needs certain items that they have not purchased from a specific distributor when only data from that distributor is available. - August 21, 2012
Dr. Alireza Mahani, a member of Sentrana’s Quantitative Modeling team, presented his research on Gibbs Sampling at this year’s GPU Technology Conference (GTC) in San Jose, California. The GTC advances global awareness of Graphic Processing Unit (GPU) computing and visualization. Dr. Mahani’s... - July 14, 2012
Sentrana Inc. announced today the appointment of Jim Klass as Vice President of Foodservice. Mr. Klass will be dedicated to working with current and potential clients in the Foodservice industry whose specific business needs are addressed by Sentrana’s solutions - June 07, 2012
Sentrana Inc. announces the launch of MarketMover Survey as the latest addition to the MarketMover enterprise software platform. - December 07, 2011
Sentrana presents leading-edge scientific research at the largest gathering of statisticians held in North America. - October 14, 2011
The newly released version 2.0 of the SpoonByte iPhone dining app features updated visual design, hundreds of new restaurants, and group and friend matching. - August 31, 2011
SpoonByte solves the problem of finding where to eat by scientifically matching users to restaurants based on their preferences and prior experiences. - July 05, 2011
Leading companies employ Sentrana’s advanced analytics to obtain insights for driving greater sales and profits. - June 08, 2011
Sentrana Inc. announces the appointment of Steve Cole as Director of Business Development. - June 06, 2011
Sentrana's Marketing Management & Execution (MME) application suite enables foodservice companies to identify specific campaign opportunities and develop marketing plans based on predictive analytics. - April 23, 2011
The application brings Sentrana’s deep understanding of the food service industry and matching technology to the SpoonByte dining website and iPhone app that matches you to local restaurants. - April 12, 2011
Sentrana Inc. has launched a microsite that features Sentrana’s work in the foodservice industry, and presents ways in which advanced analytics and data-driven insight can help foodservice decision-makers make more informed decisions and drive sales growth and profitability. - February 22, 2011
A Quantitative Approach to Turn Trade Spend into Trade Investment - February 05, 2011
Sentrana Inc. appoints Larry Bradley as Director of Technology Operations and Projects. Mr. Bradley will lead the planning, implementation, and operation of Sentrana’s IT infrastructure and processes and provide leadership in organizing and driving Sentrana’s portfolio of IT implementation projects. - September 25, 2010
Sentrana Inc. announced today the appointment of Demetrios Kotsikopoulos as Chief Technology Officer. Mr. Kotsikopoulos will oversee Sentrana’s strategic technology roadmap and the engineering of Sentrana’s suite of software products. - January 04, 2010
Sentrana Inc. appoints Chris Ritchie as Director, Solutions & Services. In this role, Mr. Ritchie will work closely with Sentrana's clients to develop scientific marketing solutions which address their specific business needs. - November 01, 2009
Sentrana Inc. recently addressed the North American statistician community with a new approach to Principle Component Regression (PCR), a modeling technique that provides distributors and retailers with unprecedented information for making pricing and cross-selling decisions. - August 04, 2009
Sentrana Inc. has began active contribution to an enterprise-wide blog, which will publicly disseminate marketing and pricing insights. - June 20, 2009
Sentrana Inc., a Washington DC-based leader in revenue optimization technology, has deployed a model for a multi-billion dollar distributor in North America which provides decision-makers with the ability to predict their competitors’ average costs using correlations among cost of products in their... - June 10, 2009
Sentrana Inc. launches a next-generation operations control center at its Washington DC headquarters to augment real-time monitoring of parallel processes and immediate response to sub-optimal processes. - May 13, 2009
Sentrana Inc. finds that firms can create monopoly pricing power through optimal marketing efforts, even in highly commoditized markets. - April 11, 2009
Sentrana Inc. announces the release of a price optimization toolkit using a novel approach to modeling the effect of price on demand. - April 03, 2009
Sentrana, Inc. successfully completes a rapid roll-out of revenue optimization solutions for 22 operating companies of a leading Fortune 100 enterprise in the food & beverage sector. - February 06, 2009
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the introduction of new capabilities in price management and rules management as a key part of the development of seamless end-to-end scientific pricing. Price management and rules management... - November 05, 2008
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announces the release of a major enhancement to its Query Builder application, transforming this functionality into an enhanced Business Intelligence Suite with hosted high performance data warehousing... - October 29, 2008
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, has defined a critical path to enhanced demand management supported by breakthroughs in large-scale computing technologies. These breakthroughs will improve a company’s ability to accurately model... - October 20, 2008
Sentrana Inc., a Washington DC-based leader in solutions for excellence in scientific micromarketing, announced today the establishment of a new Operational Support Management Group as part of its ongoing operational effort to support delivery to its clients of top quality technology solutions for demand... - October 06, 2008
Sentrana Inc. announces an exciting new research & development agenda aimed at pushing the frontiers in demand management. - September 10, 2008
Sentrana Inc. announces the identification of key associations and linkages between the demand levers of sales force productivity, pricing, product mix and territorial alignment. - July 01, 2008
Sentrana Inc. announces the development of an optimization solution for unified pricing. - June 01, 2008
Sentrana Inc. developes a new generation of cross-sell predictive solutions aimed at helping enterprises identify and act on likely associations between products that can increase the profitability of any given transaction. - May 15, 2008
Sentrana Inc. announces an enhancement to its Decision Support System with improved capabilities in facilitating dynamic real-time market feedback. - April 17, 2008
Sentrana Inc. develops a series of new enterprise pricing solutions grounded in the mathematics of uncertainty management and odds-based pricing. - March 31, 2008
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