Charleston Style Concierge Publishes First DIY Style Guide for Smarter Shopping
Dedicated to helping women achieve easy and effortless style, Lee Heyward, owner of Charleston Style Concierge, publishes her first style guide aimed at teaching women the secret to shopping smart to build a versatile and stylish wardrobe, all while saving time, money, and effort.
Charleston, SC, March 09, 2011 --(PR.com)-- “For most women, there is a disconnect between the style they desire and the clothing that they have,” says Heyward. “If you can determine what it is you want, with the right amount of information you can successfully shop for the clothing you need to achieve the style you’re looking for.” This is the goal of her guide, “Shop Smart to Create a Wardrobe You Love.”
Full of practical advice ranging from how to examine your current wardrobe and find its limitations to tips on how to get more use out of what you buy, this guide teaches women how to shop smart and save money while creating a style that makes them feel confident. The guide also includes a handy workbook that lets women record exactly what style they are going for and what items they need to achieve that look, as well as important reminders to stick to their budget and buy only what they love. Based on years of experience in the fashion world and helping women look their best, Heyward offers sound advice that can be applied immediately.
"I recently went shopping and brought my workbook with me,” says Andrea Johnston, a client of Heyward’s. “I was amazed by how helpful having what I want and need written down really was. I only bought one shirt that day, but I was so excited about it. Normally I would have been disappointed with that result, but I know that I love this shirt and I will be able to wear it a million different ways."
A key message Heyward delivers is that fashion doesn’t equal style. Just because something is trendy, made by an expensive designer or looks great on somebody else, doesn’t mean that it will look great on your body, fit your lifestyle or create the image you are trying to portray. Heyward believes women give up when shopping because they think their bodies are the problem. “You aren’t the problem,” she says, “You just have on the wrong clothes. With shopping, what is the worst thing that can happen? You have to take something off and try again.”
About Charleston Style Concierge
The first and only full-service personal styling company in Charleston, Charleston Style Concierge offers specialized services such as closet editing, personal shopping and personal styling. Heyward’s goal is to help women achieve lifelong confidence by working with them to discover their own personal, unique style. To learn more or to schedule an interview with the Charleston Style Concierge, please visit www.charlestonstyleconcierge.com or call (843) 323-2466.
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Full of practical advice ranging from how to examine your current wardrobe and find its limitations to tips on how to get more use out of what you buy, this guide teaches women how to shop smart and save money while creating a style that makes them feel confident. The guide also includes a handy workbook that lets women record exactly what style they are going for and what items they need to achieve that look, as well as important reminders to stick to their budget and buy only what they love. Based on years of experience in the fashion world and helping women look their best, Heyward offers sound advice that can be applied immediately.
"I recently went shopping and brought my workbook with me,” says Andrea Johnston, a client of Heyward’s. “I was amazed by how helpful having what I want and need written down really was. I only bought one shirt that day, but I was so excited about it. Normally I would have been disappointed with that result, but I know that I love this shirt and I will be able to wear it a million different ways."
A key message Heyward delivers is that fashion doesn’t equal style. Just because something is trendy, made by an expensive designer or looks great on somebody else, doesn’t mean that it will look great on your body, fit your lifestyle or create the image you are trying to portray. Heyward believes women give up when shopping because they think their bodies are the problem. “You aren’t the problem,” she says, “You just have on the wrong clothes. With shopping, what is the worst thing that can happen? You have to take something off and try again.”
About Charleston Style Concierge
The first and only full-service personal styling company in Charleston, Charleston Style Concierge offers specialized services such as closet editing, personal shopping and personal styling. Heyward’s goal is to help women achieve lifelong confidence by working with them to discover their own personal, unique style. To learn more or to schedule an interview with the Charleston Style Concierge, please visit www.charlestonstyleconcierge.com or call (843) 323-2466.
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Contact
Charleston Style Concierge
Lee Heyward
(843) 323-2466
www.charlestonstyleconcierge.com
Lee Heyward
(843) 323-2466
www.charlestonstyleconcierge.com
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