Better Business Practice: CEOs Educate the Marketing Consumer Despite Outcome for Own Business

Two women CEOs not afraid to educate consumers on industry trends despite outcome – their reasoning: that it will pay off in the long run.

Clearwater, FL, February 19, 2007 --( When perusing news stories today highlighting business practices that fail in educating the consumer you find industries that are rife with false data and costly mistakes – both for the consumer and the industries themselves. Joy Gendusa, PostcardMania CEO, has been saying for years that the way to prosperity for any company is to educate one’s prospects and clients – “no matter the outcome”. She recently teamed with Marsha Friedman, CEO of EMSI a nationally recognized PR and Ad agency, who shares the same philosophy. They have joined forces in a concerted effort to help business owners become proficient in all aspects of marketing and eventually improve the way business is being done in this country and have assembled the marketing industry’s leading experts in a two-day marketing bootcamp. 

In their “Power MarketingMania Bootcamp” that will be held on March 30-31, 2007, Gendusa and Friedman aim to educate attendees on what is best for sustained prosperity so they can be more effective marketers. The Bootcamp will be held at the Belleview Biltmore Resort in Clearwater, FL. 

The focus of the Bootcamp is on having business owners create action plans to implement tailor-made strategies for their business so results are assured. To help business owners decide whether the bootcamp will benefit them, Joy and Marsha have scheduled a free teleseminar on February 13, 2007 at 5pm EST. The teleseminar is for prospects to learn more about what the bootcamp will cover before committing. Registration for the free teleseminar at 

Keeping consumers in the dark may be profitable in the short term, but “benefits” for companies that participate in this lowbrow activity are outweighed by costly litigation and bad press.

Witness the food industry or the health care industry that struggle to keep consumers in the dark while heath care costs continue to rise and the latest wonder drug turns out to be the newest death epidemic.

“The marketing industry is no different in the aspect that people get taken advantage of when they aren’t educated,” states Gendusa. “People need to understand the trends coming down the road so they can navigate their business into prosperity.”

The two-day Bootcamp agenda includes:
• The “Truth” About Direct Mail Marketing
• How Publicity Fuels Marketing
• Out-of-the-Box Marketing Ideas
• Search Engine Optimization
• Developing a Website Geared Toward Increased Sales
• Internet and Email Marketing

“Attendees will become well versed in marketing and how to implement what they’ve learned into their daily business practice,” says Friedman.

To learn more about the Bootcamp register for the free teleseminar at

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that has represented many well known clients such as Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and NFL Hall of Fame Quarterback Y. A. Tittle.

For more information on their Power Marketing Mania Bootcamp visit

PostcardMania, Inc.
KarlaJo Helms Eicher