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WSI Internet Franchise Will Conduct a Webinar on the Ins and Outs of Successful Pay-Per-Click Advertising

Marketers Around the World Will Tune in to Expand Their Knowledge of Paid Search Marketing and How to Implement a Successful Campaign

Toronto, Canada, March 09, 2011 --( WSI, the world’s largest Internet franchise, will be conducting a webinar entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign” on March 10. Hundreds of business owners are scheduled to tune in to the live webinar where Dennis Masella, a WSI Internet franchisee and search marketing expert, will reveal key tactics to implementing a successful PPC campaign.

“Every successful marketer knows that leveraging pay-per-click (PPC) advertising is the key to controlling costs,” says Dennis Masella, WSI Internet Franchisee and Consultant based in New Hampshire, USA. “This unique form of marketing attracts traffic to your website and qualified leads to your sales process while making it easy to budget advertising dollars and track return on investment (ROI). PPC is far more cost effective compared to other traditional forms of advertising. However, the key to success is setting the right goals, using the right keywords, focusing on the right niche markets, writing the right call-to-actions and optimizing your landing pages. These are the 5 essential steps to ensuring a successful pay-per-click campaign.”

Some of the other topics that will be discussed during the webinar include: why PPC advertising works, how to set clear objectives for each campaign, tools to help you select the right keywords, the fundamentals of using keyword matching options, targeting specific niches, writing successful ads and how to best optimize your landing page. There will be 2 one-hour sessions taking place on March 10 to accommodate the various time zones. To register for this webinar and download a complimentary whitepaper, visit

Ron McArthur, President of WSI, says, “Pay-per-click advertising has several advantages that make it arguably the ideal form of advertising in today’s environment. The first of these advantages is speed. It only takes hours for a PPC campaign to start bringing in new, qualified customers to a website. PPC also has the ability to level the playing field for smaller businesses. With strong keywords and ad placement, small businesses can have their ads appear alongside larger competitors or even national chains without having to bear significantly larger costs. Business owners of all sizes and sectors would do well to educate themselves on how to fully leverage PPC advertising, and one of the best ways to do that is by attending this webinar that one of our WSI Internet franchisees is hosting.”

WSI launched its monthly expert webinars in 2009 as a channel to educate business owners and marketing professionals worldwide on various digital marketing topics through an online learning environment. The webinars are delivered by Internet and social media marketing experts from within the WSI Internet franchise network, and each month a complimentary whitepaper is made available. To learn more, please visit:

For more information about the WSI Internet Franchise, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

For digital marketing tips, strategies and ideas, follow WSI online | Twitter: | Facebook: | LinkedIn:

About WSI – we simplify the Internet:
WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program

For more information about WSI’s offerings and business opportunities, please visit our website at For digital marketing tips, strategies and ideas, visit our blog at: Please follow us online at:,,

Contact Information
Valerie Brown-Dufour
1-905-678-7588 ext. 1370

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