, Launching in May 2011 Will Offer Luxury Lifestyle Products with Savings Up to 90 Percent

Unlike other online auctions, will engage their customers with the site’s stylish design and easy-to-use features.

New York, NY, March 10, 2011 --( The site that launches in May 2011 will offer the opportunity to purchase authentic designer products for up to 95% off the original price from such names as Louis Vuitton, Chanel, Dior, Burberry, Tiffany’s, Gucci, Apple, Rolex and more.

How the auction process works: First, a potential bidder registers at the site. Registration is free and includes five complimentary bids. Members buy bids in advance; each bid is $.98, and bids are sold in packs via credit card or Paypal. Unlike some other sites, bids never expire. Once a bidder finds an item to bid on, live bids are placed. With each bid placed, the price of the item increases by 1 cent. Each auction continues as long as people are actively bidding on a product. Every new bid resets the remaining time for an auction up to 20 seconds so others have an opportunity to bid. Like a live auction, the person who makes the final bid wins the item and pays the bid price which is usually a fraction of the item’s original cost.

Because there can only be one winner per penny auction, all those who placed at least one bid can then apply those used bids towards the retail purchase of the product. This option is called "Love It Now" and allows shoppers to try their luck at winning the item they wish to purchase in a penny auction first in hopes of saving up to 90% off the retail price. However, if the shopper does not win the auction, they can still purchase that product from the e-commerce store, and simply apply their bids as a discount.

Victoria Vo, CEO of seeks to introduce transparency into the world of penny auctions. The company which is owned and operated in the US guarantees that all items on the site are purchased directly from the actual designer’s stores or high-end department stores such as Neiman Marcus, Saks, etc. "Our unique business model allows us to provide our customers with authenticity guarantees including copies of receipts or gift receipts," says Vo. She also stresses their site has no 'Shill/Bot Bidding' meaning they do not use computer generated sources to raise bids and that company employees are prohibited to bid on the site to generate sales.

" will remain ahead of the curve by continually providing the most effortless and fun auction-shopping site featuring the most coveted luxury lifestyle products. Our site surpasses other entertainment shopping sites through the availability and affordability of a wide range of high-end trendy and stylish products, ease of participating in our auctions, and our free-shipping policy," continued Ms. Vo.

Gucci handbags, Rolex watches and small electronics are sure to be the most popular items. also makes it a priority to select high demand items for the site, such as iPads. "Everybody wants them," Vo says, "whether for themselves or as gifts."

In June 2011, the site will expand its offerings to include charity auctions. Vo says talks are under way with major charities interested in partnering with is also giving back to the community with their own initiative titled 'Pennies for a Cause.' Every online auction means 100 pennies ($1) is donated to The Shriners Hospital for Children. The organization's focus is to improve the lives of children.

For more information, visit

Cindy Borjas