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Sinners Are Sexiest, New Study Finds

Non-religious drinkers, social smokers and sex-lovers are seen as most attractive

Toronto, Canada, March 10, 2011 --( Singles thinking of giving up their rebellious habits for Lent may want to reconsider.

New research by Toronto-based—the world’s largest speed-dating company—shows that people who drink often, smoke occasionally, and enjoy frequent rolls in the hay are considered more attractive by the opposite sex than those who abstain from these sinful habits. God-fearing folk also found less favour with the opposite sex than their non-religious counterparts.

“Men and women alike are attracted to rebellious behaviour —it gets their blood pumping,” says CEO Justin Parfitt. “Our research shows that sinners are luckier in love – the bad boys really do get the girl.”

The findings were gleaned from an analysis of the speed-dating interactions of more than 40,000 members across Canada. At each speed-dating event, guests have a series of eight-minute dates with 10 members of the opposite sex, after which they are asked confidentially whether or not they would like to see that person again. The number of “yes” responses a person receives is used to determine their ‘sexiness’ or attractiveness. members who drank often were the most successful speed daters, with an average of 49.9% of the people they met indicating they’d like to see them again. Those whose profiles showed they drank socially came in with an average success rate of 44.4%. At the bottom of the list were non-drinkers with an attractiveness score of 37.4%. On the spiritual front, members who were not religious scored at the top of the list with an attractiveness rating of 46.2%. Among those who did believe in god, the least sexy were Protestants, with an average score of 39.6%. The research also found those who have more liberal views towards sex are considered more attractive (47%) versus those whose sexual habits are more conservative(39.9%).

People who indicated that they smoked ‘occasionally’ were marginally more attractive (44.9%) than non-smokers (44.5%). Regular smokers, however, were considerably less sexy, with a ranking of 38%. Those people enduring the stress of trying to quit fared far worse, with a score of only 26.3%. “We all know that kicking a habit can make you grouchy,” Parfitt says. “It seems the pressure of not lighting up rubs others the wrong way.”

For more information or to book an interview with CEO Justin Parfitt, contact Kasia Iglinski at (416) 723-9093 or

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Kasia Iglinski

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