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Domain names are highly valuable property and the premium generic domain is now officially for sale at Afternic for the first time since registration 1997.

Stamford, CT, March 14, 2011 --( There are numerous multi-million dollar domain name purchases. For example, for $7.5 million or for $7.0 million and for $5.1. (Source:

Purchasing a descriptive and easy to remember name is a relatively inexpensive way of creating awareness, compared to the much greater marketing cost for an upstart brand name or website with a more abstract name.

An easy to find and easy to remember address such as creates top-of-mind awareness for potentially tens of millions of customers.

The ideal domain address should create a large online audience by virtue of its intuitive name and the growing influence of search engines in creating online traffic.

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Pete Hyman

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