Communities in Schools of North Carolina and ABC11 Eyewitness News Partner to Produce New Public Service Announcement

Thirty-second video highlights the impact of students who drop out of school before reaching graduation.

Raleigh, NC, February 21, 2007 --( Communities In Schools of North Carolina (CISNC) and television station ABC11 WTVD have teamed up to help raise awareness of the growing dropout problem across North Carolina. ABC11 Eyewitness News donated its resources to produce a new 30-second Public Service Announcement (PSA) which will initially air during all home Carolina Hurricanes games at the RBC Center in Raleigh, courtesy of RBC Centura.

“Communities In Schools is grateful that organizations such as ABC11 Eyewitness News and RBC Centura recognize the importance of increasing the awareness of North Carolina’s dropout problem and helping students in North Carolina to stay in school and graduate,” said Linda Harrill, president of Communities In Schools of North Carolina. “The leadership and commitment of these organizations is an example to our communities of how we can all pull together to secure the economic future of our state.”

As part of is ongoing support, RBC Centura is donating the 30-seconds on the large JumboTron® screens at the RBC Center. CISNC approached ABC11 for help in producing the PSA and Bernie Prazenica, president and general manager of ABC11, agreed to donate the station’s services and produce the piece. The spot was written by PRStreet, a marketing firm based in Cary, NC.

“ABC 11 is pleased to support CIS and the continued work this organization does to help North Carolina students stay in school and prepare for life,” said Prazenica. “As a dedicated corporate citizen of the community, we are always looking for opportunities to provide our support.”

The video depicts a class of third grade students and the impact that would be felt if those students eventually dropped out of school. The students initially disappear from the picture, but as the narration describes the work of Communities In Schools, the students gradually reappear. The spot was shot at Club Boulevard Elementary School in Durham.

The PSA can be viewed online at

About Communities In Schools in North Carolina
Communities In Schools has earned its place as the nation’s leading community-based organization helping kids succeed in school and prepare for life. There are 38 local operational programs in North Carolina serving 400 schools and other sites. During the past school year, CIS served over 100,000 youth and family members and it maintains a presence in the five largest school districts in North Carolina. For more information on CISNC visit

Graham H. Wilson