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The New Wheel

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New Electric Bicycle Retailer Opens Doors in San Francisco

San Francisco, CA, March 17, 2011 --( As gas prices climb, and environmental challenges loom large, The New Wheel is opening a storefront to showcase the transportation solution of the future: electric bicycles.

With notorious hills, high gas prices, and scant and expensive parking options, San Francisco is the perfect place for the adoption of alternative transportation. Electric bicycles, or ebikes as they are often called, have emerged as a potentially revolutionary mode of transportation that combines the best aspects of bicycles and automobiles. Like a bicycle, ebikes are quiet, clean, and inexpensive to own and operate. And like an automobile, ebikes offer an easy and quick way of getting across town without working up a sweat. In short, ebikes take the hesitancy out of riding a bicycle, so more people can ride more often.

The New Wheel was founded in 2010 by Brett Thurber after graduating from the History Department at UC Berkeley. It began life as a mobile business that made “house calls” to its customers. Its unique business model and intriguing products were featured on the bike culture blog Commute by Bike for a series of interviews on the rise of commuter and electric bicycle shops: specialist-shop-part-4/

The New Wheel’s newly opened showroom is sharing space with Dylan’s Tours at 782 Columbus Ave in San Francisco. The public can now head to North Beach, order a cappuccino at Café Roma or Café Trieste, and then come down to The New Wheel’s showroom for an incredible electric bicycle test ride up to Telegraph Hill.

The New Wheel hopes this new showroom will allow more people to experience the joy and revolutionary potential of electric bicycles.

For more information on The New Wheel and its products and to watch a short video on electric bicycles in San Francisco, please visit:

Contact Information
The New Wheel
Brett Thurber
(415) 524-7362

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