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Customers Rank Highest and Lowest Performing Market Research Suppliers in 2011

Overall satisfaction of more than 100 market research suppliers measured and ranked.

Customers Rank Highest and Lowest Performing Market Research Suppliers in 2011
Stamford, CT, March 17, 2011 --( With 106 market research suppliers across five categories evaluated by their customers, the 2011 Annual Survey of Market Research Professionals reveals the market research suppliers with the highest and lowest overall customer satisfaction scores. The results, by category include:

Full Service Research Providers: (40 firms reported)
1. Decision Analyst
2. Directions Research
3. Bases

38. Q Research Solutions
39. International Communications (ICR)
40. MarketCast

Syndicated Research Providers: (13 firms reported)
1. NPD
2. Forrester
3. Nielsen

11. comScore
12. Hitwise
13. Simmons Market Research

Qualitative Research Services: (14 firms reported)
1. Schlesinger Associates
2. iModerate
3. Understanding Unlimited (Iposos)

12. Firefly
13. Clear Ideas
14. GroupNet

Online Sample Providers: (12 firms reported)
1. Research Now/e-Rewards
2. Authentic Response/Return Path
3. Survey Sampling (SSI)

10. Luth
11. Experian
12. MarketTools/Zoomerang

Online Survey Software Providers: (27 firms reported)
1. Sawtooth Software
3. ConfirmIt

25. Apian
26. Voxco
27. StatPac

"We are pleased to see firms like Research Now/e-Rewards that have consistently delivered for their customers -- leading their category for four consecutive years," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers.

"We are also inspired to see firms working hard to deliver market research services at the highest levels and receiving the recognition of their customers," said Carroll. "Decision Analyst, NPD, Schlesinger Associates, and Sawtooth Software should be commended for meeting, if not exceeding, their customers' expectations. Their success can be a model for other firms in the category," said Carroll.

The survey was conducted between January 5 and January 23, 2011 with 550 market research professionals completing the survey -- providing a data tolerance of +/- 4.2%.

For more information about the report, please visit:

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Contact Information
Mike Carroll

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