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Big Red Inc.

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Big Red Soda Asks Fans to Choose the Ultimate Red Head


Austin, TX, March 18, 2011 --(PR.com)-- Consumers Vote for Their Favorite Celebrity Red Head and Raise Funds for Locks of Love Charity

Big Red, America’s original and #1 selling red soda, announced the first-ever Ultimate Red Head Showdown. In the spirit of March Madness, Big Red has assembled a 32-player bracket composed of famous Red Heads and will invite its passionate fans to vote for their favorites in single-elimination style play.

Renowned for its vivid color and distinctive sweet and smooth flavor, Big Red fully embraces the fact that it’s unlike any soda. It’s good to be different, a trait Big Red shares with its fans and Red Heads all over the world. Red is the rarest hair color, and the Ultimate Red Head Showdown was created to celebrate these uniquely coiffed people in a fun, light-hearted way.

Starting on March 17th and continuing through April 4th, Big Red will match up Red Headed movie stars, athletes, and other celebrities in head-to-head competition. Consumers can vote for whom they believe best represents the true distinctive spirit of a Red Head. The field of Red Heads will be split into a Men’s Bracket and a Women’s Bracket. Conan O’Brien, Shaun White, Lucille Ball and Nicole Kidman are just a few of the celebrities that will be vying for the fan’s choice of Ultimate Red Head.

In addition to celebrating Red Heads in this fun competition, Big Red will donate ten cents for every vote received, up to $1,000, to Locks of Love. A public non-profit organization, Locks of Love creates hairpieces from donated ponytails and provides them to financially disadvantaged children suffering from long-term medical hair loss. The hope is this contribution will enable a young Red Head to regain some normalcy and self-esteem during a time of suffering.

The full Ultimate Red Head Showdown brackets are now listed at www.bigred.com/ultimate-red-head, and the voting begins tomorrow. Daily matches and results will also be announced through the brand’s Facebook fan page at www.facebook.com/bigred.

About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red®, Big Blue®, Big Red Vanilla Float®, Big Peach®, Big Pineapple®, Big Punch®, Big Honey Lemonade®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group, consumers across the country enjoy Big Red, Inc.’s beverages.

About Locks Of Love
Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis. They meet a unique need for children by using donated hair to create the highest quality hair prosthetics. Their mission is to return a sense of self, confidence and normalcy to children suffering from hair loss by utilizing donated ponytails to provide the highest quality hair prosthetics to financially disadvantaged children. For more information, go to www.locksoflove.org.

For Media Inquiries Please Contact:
Jack Pok
Big Red, Inc.
(317)337-0911

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Contact Information
Big Red, Inc.
Jack Pok
(317)337-0911
Contact
www.bigred.com

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