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marketech360 Set to Showcase StaffAssist at EXHIBITOR2011

EXHIBITOR2011 attendees can visit marketech360 at booth #1535 to learn more about StaffAssist, an exhibit and event staffing solution for exhibitors who must adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.

Westboro, MA, March 18, 2011 --( Exhibit managers who are finding it difficult to adequately staff their exhibits and events can meet the challenge with StaffAssist, a staffing solution now available from marketech360. StaffAssist will be one of marketech360's featured offerings at EXHIBITOR2011, which will be held Mar. 27 through Mar. 31 at the Mandalay Bay Convention Center in Las Vegas.

Through StaffAssist, marketech360 provides trained, experienced personnel who effectively engage, qualify and transition visitors to the exhibitor's own on-site sales team. Attendees at EXHIBITOR2011 can learn more about this unique staffing solution - and can participate in marketech360's "Got Staff" promotion and Kindle e-reader giveaway - by visiting the marketech360 exhibit (#1535) in the EXHIBITOR2011 exhibit hall. The hall will be opened from 11:30 AM to 3:30 PM on Monday, Mar. 28, Tuesday, Mar. 29 and Wednesday, Mar. 30.

"These days many companies have fewer field-based sales representatives covering larger territories," said Holly Stevens, StaffAssist product director for marketech360. "Using field-based reps as exhibit staffers takes these critical resources away from their primary responsibilities, which isn't always an option or the optimal approach. StaffAssist is the ideal solution for exhibitors who must adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited."

StaffAssist is effective because it fosters teamwork between the StaffAssist staffers and the exhibitor's own sales force. StaffAssist staffers are skilled at engaging visitors who pass by an exhibit and are adept at drawing visitors into the booth. Once engaged, StaffAssist staffers probe to determine the visitor's specific needs and interests and then transition qualified visitors to an appropriate member on the exhibitor's own internal sales team.

"StaffAssist staffers are not simply hosts, hostesses or crowd gatherers," said Stevens. "They are highly-skilled professionals who function as an extension of the exhibitor's own sales force. With StaffAssist, exhibitors can keep their reps in the field selling and save costs through reduced on-site staff."

About marketech360

The leader in exhibit and event performance improvement for more than 25 years, marketech360 offers a full range of customized, timely and affordable trade show staff training, performance measurement, event staffing and program planning services and products that improve the results exhibitors achieve through their trade show marketing activities. Based in Westboro, Mass., marketech360 clients range from Fortune 100 companies to small start ups and their offerings are appropriate for all industries. For more information, visit

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Gayle Griffithe

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