Actifio to Showcase Dynamic Data Management Virtualization Solution at the Storage Decision Backup School in Columbus Ohio

Waltham, MA, March 19, 2011 --( Actifio™, the leader in Data Management Virtualization (DMV), today announced that it will showcase its next-generation data protection solutions at the Storage Decisions Advanced Backup School at the Hyatt Regency Columbus in Columbus, Ohio. IT managers and decision makers will learn how to transform backup, disaster recovery and business continuity operations into a single, simple, SLA-driven solution at up to 90 percent lower TCO.

The need to protect, share and analyze data has led to deployment of multiple point tools, creating a complex and expensive infrastructure. With rapid growth of production data, this model not only leaves information vulnerable to loss with backup and restore window issues, but also creates a major barrier to virtualizing the data center. Unifying data protection, disaster recovery and backups into simple, application centric services are required to align with the needs of dynamically changing business requirements.

Actifio provides a data management virtualization platform that integrates independent data management tools into a highly efficient solution for data protection, deduplication, disaster recovery and business continuity. The result is a radically simple approach that delivers zero backup windows, instant restore of consistent point-in-time copies of data at any location, and efficient management of data for analytics or compliance to minimize risk. With no requirement to change any infrastructure or operational practice, Actifio delivers a seamless solution that inserts into the existing infrastructure to ensure investment protection while radically reducing the overall costs by up to 90 percent; shrinking the storage footprint by up to 95 percent; and lowering network utilization by up to 70 percent.

“Managing data should be as simple as storing it in the first place,” said Ash Ashutosh, CEO of Actifio. “Over the last few years, the cost of protecting data through traditional snapshots, clones, replicas and backups have far exceeded the cost of primary data ownership. We’re looking forward to showing IT decision makers at the Backup School how to maximize their IT infrastructure investment by integrating a dynamic, highly efficient DMV solution that transforms disparate data protection, deduplication, disaster recovery and business continuity processes into a simple, unified operation at a fraction of the cost of how they are doing it today.”

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About Actifio
Actifio™ delivers the next generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. Based on Data Management Virtualization technology, Actifio integrates data deduplication, compression, encryption and bandwidth optimization, along with storage virtualization, to transform individual silos of point tools into a unified data lifecycle management solution. The result is radical simplicity, unprecedented agility and up to an order of magnitude lower cost. Please visit for more information.

Ventana Public Relations
Sabrina Sanchez
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