Designated as Marketing Representative of Half Full Cup Invention

Miami, FL, April 05, 2011 --( Richard G., Florida resident and inventor, has contracted South Florida invention assistance leader to represent his Half Full concept to industry over the next 2 years. A simple yet innovative new product designed to enhance the enjoyment of a beverage, the Half Full Cup boasts a unique design that provides its users with a convenient and effective method of insuring their drinks are kept at the desired temperature at all times.

The Half Full Cup will be cost-effective to purchase and will prevent condensation, thereby protecting the furniture or items that it is placed on. The product will also be easily portable and lightweight, as well as environmentally friendly. The inventor hopes that the Half Full Cup will eventually find success through outlets and catalogs selling beverage accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the beverage accessories industry. Richard G. is hoping to have the Half Full Cup in full production and available to the public within the very near future.

Richard G.'s journey towards the attempted commercialization of his invention began when he opted to contact Miami, Florida-based recently to explore the possibility of having the invention assistance company further research and document his concept, as well as facilitate the presentation of information and materials about it to potentially relevant manufacturers in industry, with the ultimate goal being to secure a licensing agreement. assists inventors who are seeking to bring their inventions to the consumer market via established third party manufacturers and marketers by providing them expertise designed to guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. New Product's New Product Publicity and Marketing Program is designed and targeted to provide maximum exposure through promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation. will represent the Half Full Cup invention for 2 years utilizing the aforementioned vehicles of exposure, as well as garnering additional leads for the concept through the participation of their industry partner Licensing Direct™ in industry-leading trade shows. Licensing Direct™, which serves as the exclusive licensing agent for inventor clients, will follow up with any leads stemming from these trade show events and will also manage any advanced levels of interest displayed by manufacturers, marketers or distributors in the Half Full Cup.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez