Pittsfield, MA, March 29, 2011 --(PR.com
)-- The Expression 2012 color palette – created based on the ColorXpress Europe’s research into the latest industry color trends – features new colors such as retro hues of fuchsia, teal and orange; and versatile neutrals. The colorful new palette can be used in a range of SABIC Innovative Plastics resin technologies – including Lexan* and Cycoloy* resins – and answers customer calls for better, longer lasting and more efficient materials.
The new Expression 2012 color palette also features in-surface decoration – a sustainable, direct-decoration colorizing process that works by enabling water soluble colorants to soak into a resin to eliminate the need for paint. Using in-surface decoration in combination with SABIC Innovative Plastics’ materials makes the color palette fully recyclable.
Additionally, the SABIC Innovative Plastics Expression 2012 palette showcases the versatility of the company’s technologies to help customers create stylish, distinctive and differentiated products for industries including healthcare, automotive and light emitting diodes (LEDs). The new color pallet also includes flame-retardant grades, allowing for more diversity in high-temperature applications.
The new palette further includes optical black colors with rich green, blue and magenta shades for Lexan polycarbonate resins that shift intensity depending upon the use of light.
For additional information on SABIC Innovative Plastics’ Expression 2012 palette please go to www.sabic-ip.com. For technical product inquiries, please contact them at www.sabic-ip.com/prtechinquiry.
*Trademarks of SABIC Innovative Plastics IP BV.