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Diamond Bakery

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Diamond Bakery Launches Line of Hawaiian "All Natural" Crackers

Honolulu, HI, March 23, 2011 --( Diamond Bakery (, a Hawaii-based cookie and cracker company that has been in business for over 90 years, recently announced the launch of their newest product line of Hawaiian “All Natural” Crackers.

“In a time when consumers are extremely conscious about eating healthier and smarter, we created products that meet their demands,” said Brent Kunimoto, President of Diamond Bakery. “Our new Hawaiian All Natural Crackers have no artificial flavor and use the finest ingredients for an extra hearty crunch.”

Diamond Bakery’s Hawaiian All Natural Crackers are based on the company’s time-tested favorites – some of the recipes have been in used for more than 80 years. The new line will soon be available in California, Colorado and part of the Southwest. The Hawaiian All Natural Cracker line includes:

Hawaiian Sodas - Original
Providing comfort and nourishment to sea-going travelers for decades, Diamond Bakery’s Hawaiian Sodas are the "islands’ favorite crackers." Hawaiian sodas are made from the finest local ingredients including organic wheat flour.

Hula Creems - Original
Crunchy and creamy, these crackers are inspired by Hawaii’s famous dance and unique culture. They are made with enriched wheat flour for a natural, mildly sweetened cracker.

Hula Creems - Coconut
Like the Hula Creems, but with Hawaiian harvested coconut added for a tasty difference.

Waimea Wheats - Original
Motivated by the small village of Waimea on the island of Kauai, and its farming and plantation heritage, Waimea Wheats use enriched wheat flour and wheat brand for a thick and hearty cracker that’s good for the soul.

Maui Grahams – Maui Sugar
Like their name implies, Maui Grahams use enriched wheat flour and raw cane sugar that is grown and harvested on the beautiful Valley Island of Maui.

“The one, all important ingredient that never changes is the pure Hawaiian artesian water that we use,” added Kunimoto. “That, coupled with our belief in the human process of hand selecting each cracker or cookie three times, makes Diamond Bakery brand products outstanding.”

Each box of Hawaiian All Natural Crackers includes nutrition facts. For example, three Waimea Wheats have 70 calories (20 calories from fat), total fat 2g, (saturated fat 1g, transfat 0g), cholesterol 0mg, sodium 65mg, total carbohydrates 12g (dietary fiber 1g, sugars 0g) and protein 2g.

Diamond Bakery products are manufactured out of a single facility in Honolulu, Hawaii.

For more information, visit or call 847-3551.

About Diamond Bakery
Founded in 1921 by Japanese immigrant families, Diamond Bakery has been making crackers and cookies and sharing heartwarming aloha for nearly 90 years.

From the small bakery that began on South King Street, with its namesake Diamond Head in its view, the company has grown in size and tradition and today offers more than 100 different crackers and cookie items. Each cookie and cracker is baked fresh with aloha and hand-selected for perfection.

Diamond Bakery products include: The Original Soda Crackers; Saloon Pilot Crackers; Original, Maui Sugar and Cinnamon Graham Crackers; Original, Coconut and Ginger Royal Creems; Regular Animal, Candy Bead, Chocolate Chip and Coconut Cookies.

Diamond Bakery’s newest product line of “all natural” crackers include: Hawaiian Sodas, Hula Creems, Coconut Hula Creems, Waimea Wheats and Maui Sugar Maui Grahams.

For more information on Diamond Bakery’s full line of products, visit the website at or call (808) 847-3551.

Contact Information
Sandi Yara Communications
Sandi Yara

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