SeaChange Public Relations Launches Publicity Plan Designed for Small Non-Profits

Charleston, SC-based firm aims to empower smaller organizations with scalable, affordable services

Charleston, SC, March 24, 2011 --( SeaChange Public Relations, a strategic communications and media relations firm with a special focus on non-profit and issue advocacy organizations, today announced the launch of a new suite of services aimed at small non-profit organizations across the country. Intended to meet a pressing need for 501(c)3s with annual budgets of less than $1 million, the plan offers members professional e-newsletter and local media outreach services intended to elevate an organization’s profile and boost fundraising efforts.

“This offering is a response to the tremendous demand we’ve seen among hardworking organizations that lack the funds to hire a corporate firm,” says SeaChange managing partner Jon Yarian. “All too often, small non-profits miss out on the obvious benefits of a smart, consistent publicity strategy due to a lack of resources or in-house expertise. In response, we’ve scaled and prioritized some important services and are making them available on a monthly basis without requiring a significant investment or long-term commitment.”

Now available to qualifying 501(c)3 organizations nationwide, the plan includes setup and design of the e-newsletter, transition of subscribers to digital format and monthly writing and distribution. Participating organizations also receive detailed readership statistics to help guide content, time calls for donations and hone key messages.

The plan also includes close collaboration with non-profit leadership to find newsworthy topics and statistics for effective monthly press releases. SeaChange team members will personally submit the releases to target lists of local and issue-specific journalists to secure coverage and positive stories.

For more information on plans, pricing, comments from past clients and sample newsletter and press releases, call 843.789.4183 or email

SeaChange Public Relations is a strategic communications and media relations firm whose work includes corporate brand management, non-profit profile development, regulatory and legislative issue support as well as individual publicity for entrepreneurs, politicians, artists, writers and entertainers. When we’re not talking, we’re writing. We create web and advertising copy, speeches, op-eds, bylined articles and even the occasional book. To learn more, go to

SeaChange Public Relations
Jon Yarian