Business-to-Business Marketing with Speeches and Seminars

Irvine, CA, February 23, 2007 --( Learning how to turn company expertise into business leads through public speaking is the focus of an all-day workshop on "Marketing With Speeches and Seminars" to be held 9 am to 4 pm on Friday, March 30, 2007 Sandler Sales Institute, 2091 Business Center Dr., Suite 120 in Irvine, Calif.

Presented by the Southern California Emerging Business Association and the Association of Professional Consultants, the early bird registration cost is $137 before March 15, $177 until March 22 and $200 at the door. A networking lunch will be provided and parking is complimentary. To register go to .

The workshop will examine the top seven ways to turn expertise into qualified leads are by hosting paid in-person and online seminars, having a Web site that trades a white paper for email addresses, publishing ezines, gathering business cards for your ezine at networking events, blogging and submitting white papers on the Internet, giving speeches to trade groups and hosting small-scale executive briefings.

According to workshop leader and marketing author Henry DeVries, there are many venues to promote a business through free and paid public speaking. Research studies consistently show that the best proactive business development strategy for relationship-based service businesses is to regularly demonstrate expertise by giving informative talks in front of targeted groups of potential new clients.

DeVries, founder of the New Client Marketing Institute and the author of "Client Seduction" and "Self-Marketing Secrets," will share the latest strategies and research on marketing through free and paid speaking opportunities.

Content rules when it comes to generating business leads, says a study of 1,900 business-to-business marketers conducted by MarketingSherpa. The study concluded that compelling content, delivered through seminars and white papers, is your best marketing investment for 2006 and beyond. The top three tactics ranked as very effective by marketers were online seminars (33 percent), blogs (33 percent) and white papers (31 percent).

Best ways to promote your speaking events and Web site, according to a survey of 900 business-to-business marketers conducted by Sales Lead Report, are by telemarketing (27.1 percent), email (26 percent), direct mail (22.3 percent) search engine optimization (12.2 percent), print ads (5.2 percent) and pay-per-click ads (4.4 percent).

Attendees also receive an audio CD on persuasive business presentations and white papers on "102 Rainmaking Ideas" and "How To Become A Published Book Author in 90 Days."

Register at or call 800-514-4467.

New Client Marketing
Henry DeVries