London, United Kingdom, March 26, 2011 --(PR.com
)-- Following a competitive pitch process, Oxfordshire PR agency BOTTLE PR has been appointed to launch The Fabulous Bakin’ Boys' new snack product.
BOTTLE PR will be using traditional PR techniques as well as a comprehensive social media campaign to launch family-run bakery’s new 'Fruit ‘n Oat Slices', which are now available in Tesco and Asda.
Claire Cairns, Founder and Director at BOTTLE PR, said: “We’re thrilled that the campaign is proving a success. We are all enjoying working with The Fabulous Bakin’ Boys and are proud to be contributing to the launch of the first-ever baked snack to contain one whole portion of fruit."
The Fabulous Bakin’ Boys' Founder, Gary Frank, said: “We felt BOTTLE PR’s creative approach to our brief suited us perfectly. The combination of their integrated traditional PR and digital ideas were key to our decision to appoint BOTTLE, and we felt the quality of the ideas presented were best to launch our product to the key media.
“We are delighted to be working with such a down-to-earth and professional PR agency.”
About Bottle PR http://www.bottlepr.co.uk
Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants. Its award-winning brand communications and marketing campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business and technology sectors.
BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert. With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives. Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.
For more information on BOTTLE PR and its growing client list please contact Nina Sawetz on +44 (0) 1865 882988 or email firstname.lastname@example.org.
For out of hours enquiries please contact BOTTLE PR on 07736 167877.
BOTTLE PR Limited
33 Acre End Street
Oxfordshire OX29 4PF