The Miller Group Shakes Up the B2B Food Equipment Manufacturing Industry with Mobile Marketing

Los Angeles, CA, March 27, 2011 --( The Miller Group, an award-winning marketing and digital agency with offices in Los Angeles, Dallas and New York, has developed a cutting-edge mobile program to drive increased brand value and lead generation for its client, Alegacy Foodservice Products Group – a leading U.S. manufacturer of commercial cookware and distributor of restaurant supplies.

While working on the latest version of Alegacy’s quadrennial product catalog, The Miller Group incorporated a QR code and mobile video element into key product sections. The aim, in addition to bringing a new dimension to an otherwise static medium, was to entice catalog readers into becoming more engaged with Alegacy products.

Readers were invited to scan custom designed Microsoft Tags with their smart phones in order to view a mobile optimized video demonstration of Alegacy products that offer a unique value proposition.

In an industry where sales calls are king and face time is hard to come by, Alegacy now has a powerful, lasting sales tool that can interact with potential customers on their own terms, at any time. And that has generated value far beyond Alegacy’s initial impressions of what mobile marketing could achieve for their business.

The Miller Group
Sebastian Ulbricht