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The Power of Loyalty at DFW American Marketing Association Luncheon


The DFW American Marketing Association presents, “Designing a Loyalty Program for Todayʼs Consumer” at the associationʼs Dallas Executive Luncheon on Wednesday, April 20, 2011 at 11:15 a.m. at Brookhaven Country Club in Farmers Branch.

Dallas, TX, March 29, 2011 --(PR.com)-- GameStopʼs Director of Customer Loyalty and CRM, Jenn McMillen, will provide insights into how GameStop developed a loyalty program tailored to todayʼs consumer. McMillen will explain how research laid the foundation for GameStopʼs loyalty program; she will outline a framework for loyalty program design and develop a road map for a loyalty program that targets 2 different, but key, segments during this event.

Registration is now open for this event at http://bit.ly/hufsD1. The cost for early registration before April 19 is $28 for DFW AMA members and $38 for non-members. Registration fees after April 19 will be $38 for DFW AMA members and $48 for non-members. The cost for this event for student DFW AMA members is $20. Secure the member rate to all DFW AMA events, learn more about becoming a DFW AMA member at www.dfwama.com.

Event Summary
What: DFW AMA Dallas Executive Luncheon – “Designing a Loyalty Program for Todayʼs Consumer”
When: Wednesday, April 20, 2011 at 11:15 a.m.-1 p.m.
Where: Brookhaven Country Club, 3333 Golfing Green Dr, Farmers Branch TX 75234
Why: GameStopʼs Director of Customer Loyalty and CRM, Jenn McMillen, will explain how research laid the foundation for GameStopʼs loyalty program; she will outline a framework for loyalty program design and develop a road map for a loyalty program that targets 2 different, but key, segments.
Cost: Members - $28; Nonmembers - $38 before April 19 at 10 p.m. Members - $38; Nonmembers – $48 after April 19 at 10 p.m. Student members - $20 Registration: http://bit.ly/hufsD1

About the D/FW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit www.dfwama.com.

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMA’s website at www.MarketingPower.com.

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Contact Information
DFW American Marketing Association
Raquel Daisy
817 903 3086
Contact

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