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Ching's Secret

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Ching's Secret Extends Brand Connect to Airtel Digital TV Homepage EPG

Ching's launches a skin integration Innovation on Airtel DTH.

Mumbai, India, March 30, 2011 --( Ching's Secret Instant Noodles, Soups, Sauces and Miracle Masalas has launched a skin integration Innovation on Airtel DTH homepage. It already has its Cookery channel on VOD(Video on Demand) at most IPTV players.

Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Ching's Secret said,"DTH is a rapidly expanding distribution platform where it has pulled away nearly 30% market share away from Cable. Ching's is one of the most active brands in the Digital, Mobile and Social Media space in India across Facebook, Twitter, Gaming or Youtube. Extending this further Ching's Secret is driving into other digital formats like DTH, Digital Cable n IPTV."

Airtel DTH has a daily viewership of 2crore+ and OTS (Opportunity to See) is at least 6 views a day. It’s also a relatively clutter free Platform. The EPG skin integration innovation is powered by Airtel Digital TV’s technology partner NetworkPlay.

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About Ching’s Secret
Ching’s Secret is a popular Chinese ingredient brand launched in 1996. Its focus is to bring Real and Tasty Chinese food to the Indian audience. It helps Indian consumers make their favorite Chinese dishes at home. Available as Instant Noodles, Pad Thai Noodles, Pouring sauces, Stir-fry sauces, Hakka Noodles, Soups and now Ching’s Schezwan Miracle Masalas. Ching’s Secret is brought to market by Capital Foods Ltd- The fastest growing food company in India Capital Foods Ltd is HAACP and ISO 22000 certified so world class quality is expected.

Contact Information
Ching's Secret
Rishabh Modi
+91 9769060466

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