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Sportlyzer Released Beta Version of a Virtual Coach

Sportlyzer, a web startup, launches a virtual coach that focuses on training advice – a required supplement to numerous exercise tracking applications and devices. The virtual coach uses complex algorithms to compose and modify training plans and give training advice, just like a real coach does it. The aim of the virtual coach is to make sports consulting accessible to everyone at any time.

Tartu, Estonia, March 30, 2011 --( Sportlyzer is developing a virtual coach that guides and motivates amateur athletes towards their goals. Unique algorithms analyze workouts and turn the data into actionable advice. Virtual coach is supported by social networking which enables users to keep a training log, share their training experience and join friends’ workouts. Most of the services are free, priced premium service includes tailored plans for the beginners and preparation for competitions.

The idea of online training consulting originates from the founders’ own experience and has met a lot of positive response from the target audience. The team has decades of experience in coaching, sports psychology and sports sciences.

"Amateur sports events are full of passionate and motivated people who put great effort into their workouts. However, they could often use some consulting about their training loads and setting feasible goals. Our vision is to create a virtual coach that plans workouts, motivates and answers questions just like a real coach does it," says Tõnis Saag, CEO of Sportlyzer.

Sportlyzer’s team combines competences of sports science and psychology with software development, business and marketing. The founders see it as a good combination to build a sports software startup.

Sportlyzer was founded in 2009 by Tõnis Saag and Jüri Kaljundi. Tõnis, the CEO of Sportlyzer, has a background of sports and entrepreneurship. He has founded sports medicine center Vomax, belonged to the Estonian National Karate Team 1994-2005, and has 14 years of coaching experience. Jüri Kaljundi, now a member of Sportlyzer’s Supervisory board, is a technology entrepreneur, a co-founder of job posting site, Garage48 Foundation, and Jüri is also a co-founder and a member of Supervisory board of the biggest Eastern-European recruitment site CV-Online.

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Helen Kalberg

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