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Women's Flat Track Derby Association

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WFTDA Profiles Roller Derby's Skaters and Audience


Women's Flat Track Derby Association announces results of second annual demographic survey

Austin, TX, April 01, 2011 --(PR.com)-- Today the Women’s Flat Derby Association (WFTDA) announces the results of its second annual comprehensive demographic survey of modern roller derby fans and athletes.

The survey was conducted online over the course of two weeks, with more than 3,300 current skaters, 1,000 sport volunteers and 5,300 fans participating to build a rich profile of the sport’s fan base. The 2011 survey follows the initial 2010 effort to draw a picture of the evolving sport and its fan base.

Among its findings, the survey shows that about 60 percent of skaters and 42 percent of fans are between ages 25 and 34. Most skaters and fans have at least some post-high school education, with about 20 percent having graduate degrees.

About 37 percent of skaters and fans are married, and 27 percent of fans and 31 percent of skaters have children. Additional survey results are available at http://wftda.com/sponsors/2011-demographic-information.

The survey design allows WFTDA’s local member leagues to break out and analyze the demographics of their own local audiences and then use these figures to pursue appropriate local marketing and sponsorship partnerships.

Women’s roller derby has thrived for the last decade as an “alternative” sport, prospering outside the world of big-time athletics. Roller derby leagues around the world have flourished under skater management, using “do it yourself” techniques and volunteer labor to turn roller derby into “the goliath of underground athletics because it challenges the status quo of American sports.”

WFTDA, the governing body for women’s flat track roller derby, annually profiles the diverse network of fans, skaters, and volunteers who make up the modern roller derby demographic.

“We know that roller derby fans and skaters are highly loyal to their new favorite sport and come from all walks of life, and this year’s survey data reinforce that,” said Juliana Gonzales, WFTDA Executive Director. “The results of this survey also identify alternate interests within the sport’s community, preparing WFTDA and its member leagues to develop marketing and sponsorship partnerships for our sport.”

Roller derby’s unique amateur sports model has fostered an explosion in the sport’s global popularity. Currently there are more than 700 leagues across 25 countries around the world, up from 400 in 11 countries just one year ago.

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For more information, contact:

Kali Schumitz, WFTDA Public Relations – press@wftda.com
Juliana Gonzales, WFTDA Executive Director – 512-587-1859, juliana@wftda.com

About WFTDA: The Women’s Flat Track Derby Association is the international governing body for the sport of women’s flat track roller derby and a membership organization for leagues to collaborate and network. The WFTDA sets standards for rules, seasons, and safety, and determines guidelines for the national and international athletic competitions of member leagues. There are currently 109 WFTDA member leagues and 53 leagues in the WFTDA Apprentice program. The WFTDA is governed by a five-member, volunteer Board of Directors and managed by an Executive Director.
Contact Information
Women's Flat Track Derby Association
Juliana Gonzales
512-587-1859
Contact
wftda.com

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