New York, NY, April 07, 2011 --(PR.com
)-- House Rabbit Society (HRS) has been named the April 2011 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.
House rabbits, as distinguished from rabbits out in the wild, are human companion animals similar to dogs and cats. They require social interaction, veterinary attention, and spaying/neutering just like other domestic pets, according to the HRS website, www.rabbit.org.
“We chose April as the month to spotlight this group because of Easter. And Easter is when people think about rabbits as pets,” said Rescue Chocolate founder Sarah Gross. “But of course you can’t throw away the bunnies when the holiday is over. Having a bunny as a pet is a long-term commitment, and HRS as a group emphasizes that fact to the public.”
The national HRS organization licenses local chapters to operate throughout the U.S., Canada, and Europe. It also sends educators and fosterers to locations without a local chapter. Headquarters are located in Richmond, California. But it is the local chapters which generally handle the intake of unwanted rabbits at their shelters and try to find new homes for them.
Chapters are also involved with educational efforts about rabbit health care and behavioral issues.
As an alternative to purchasing live rabbits as gifts, HRS has launched the Make Mine Chocolate campaign. “People buy rabbits as impulse gifts for their children. This leads to countless rabbits being abandoned months later when they are no longer ‘cute,’” said Paige Parsons of HRS. “If you really want to get the kids a bunny for Easter, but you’re not sure you can care for it the rest of the year, then make it a chocolate bunny.”
As part of its April partnership with HRS, Rescue Chocolate has temporarily added a pair of new products to its line. The “Make Mine Chocolate” dark chocolate bunny comes in 2 sizes (1.6 ounces and 2 ounces), each posing on a nest of straw and cello-wrapped with a purple bow. Also, the “Good Egg” dark chocolate egg, which was successfully sold last year, has been reintroduced with a new vegan crème filling.
Year-round, Rescue Chocolate offers kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. For example, there are bars called Peanut Butter Pit Bull, Pick Me! Pepper, Foster-iffic Peppermint, The Fix, and Mission Feral Fig.
The chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online (www.RescueChocolate.com).