WaterCan Seeks Votes for Clean Water Projects in “Friends of Naturalizer” Campaign

Canada Water Charity, WaterCan selected as finalist in online voting contest. Naturalizer to award winning charity with $20,000.

Ottawa, Canada, April 08, 2011 --(PR.com)-- Canadian international development charity, WaterCan, is pleased to announce its participation in the bi-annual “Friends of Naturalizer” program. From April 7-11, Naturalizer will donate $1 for every handbag or shoe purchase made in a Naturalizer store or on Naturalizer.com - up to $20,000 - to a deserving charity. The charity will be selected by consumer votes. This is WaterCan’s second time participating in the campaign after winning with 68,157 votes in October 2010.

Launched in 2009, the “Friends of Naturalizer” program takes place each spring and fall as part of the brand’s mission to help women feel good by fusing fashion, comfort and the activities that make them happy. Shoppers and the general public in the U.S. and Canada are asked to vote at www.naturalizer.com and www.naturalizer.ca, respectively. No purchase is necessary to vote.

Worldwide, an estimated 890 million people - approximately one seventh of the world’s population - do not have access to this basic human necessity. Clean water facilities are the building blocks of social and economic development in every society around the world yet an estimated 4,100 children under the age of five die each day of diarrheal diseases caused primarily by dirty water and the lack of sanitation. This accounts for a greater loss of life amongst this age group than AIDS, malaria, and measles combined (WHO/UNICEF, 2010).

“This is a crisis to which there are sustainable, cost-effective solutions that deliver real results in the fight against global poverty,” explains Gary H.J. Pluim, Executive Director of WaterCan. “We are thankful to Naturalizer for having given us this opportunity to bring this lethal, yet solvable, crisis to the attention of their consumers. A $20,000 grant could help to bring clean water and basic sanitation to 800 children, women and men like you and I.”

For further information please visit www.naturalizer.com or www.watercan.com

Andrea Helfer
613-230-5182, ext. 229