Tempe, AZ, April 08, 2011 --(PR.com
)-- AzCa Embroidery, Inc. (http://azcaemb.com) continued the tradition it started last year by posting an April Fools Day video on YouTube to market contract embroidery. While the content is meant to be comedic and satirical, the video still acts as an advertising tool for the small business.
"Last year, after I'd just bought the business, things were slow," AzCa owner Nathan Milhoan explained, "so we decided to make an April Fools video for our customers about 'car embroidery.' They thought it was hilarious, so even though we were busy this year, we decided to make another one."
In the latest video, Milhoan explains the concept of "embroidery tattoos," and recent employee Russ Kazmierczak acts as a sheepish participant for an embroidered tattoo prototype. The video can be watched at http://www.youtube.com/watch?v=sPWpdSL7qjs.
A fake hand was used to create the illusion of receiving an embroidery tattoo, and while the video has a satirical approach to its application, extra safety precautions were taken to make sure no one was hurt. Further, the video was produced as a comedy only and AzCa Embroidery in no way condones the practice of its content.
Fortunately, this year's video was just as well received as the one first posted last year about "car embroidery."
"Last year, some of our customers actually thought 'car embroidery' could be real," Milhoan laughs. "This year, I think they know we're just joking around."
AzCa's YouTube channel is http://youtube.com/users/AzCaEmb.