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Island Abbey Foods Ltd.

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Honibe™ Pure Dried Honey Products Now Available in Pharmasave Atlantic Stores

Honibe line of products sold in Pharmasave locations across Atlantic Canada. Island Abbey Foods Ltd announced that their line of pure dried honey products, available under the Honibe brand, are now available in Pharmasave locations in Atlantic Canada.

Charlottetown, Canada, April 09, 2011 --( Island Abbey Foods Ltd™, specialty honey manufacturer, today announced that their line of the world’s first pure dried honey products, available under the Honibe™ Pure Honey Joy™ brand, are now available in Pharmasave locations in Atlantic Canada. Pharmasave stores will be carrying the Honibe™ Honey Lozenges™, Honibe™ Honey Drop™, and Honibe™ Honey Sprinkles™. Pharmasave strives to help consumers make healthy lifestyle choices, which is further exemplified through this deal to carry the Honibe™ line of honey products.

Honey Lozenges™ with added eucalyptus and menthol are available for upper respiratory relief of coughs and sore throats. Honey Lozenges™ are made of 99.9% dried honey which allows the consumer to get the soothing benefits of honey in addition to the natural benefits of eucalyptus and menthol. Traditional lozenges are typically sugar based and provide little nutritional value. The Honey Drop™ is a healthy alternative to the sugar cube and offers a solution for honey lovers who are tired of sweetening their hot beverages with messy liquid honey. The Honey Drop™ is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives or preservatives for sweetening tea or coffee. Honey Sprinkles™ are honey granules that can be used in baking or for sprinkling on cakes, cookies, ice-cream, and even oatmeal and cereal.

“We are thrilled to have our Honibe™ line of pure dried products available in Pharmasave locations in Atlantic Canada,” stated John Rowe, President of Island Abbey Foods Ltd™. “This deal will help make all of our lines easily accessible to consumers throughout Atlantic Canada which is something that was not currently possible through one chain until we formed this relationship. Our line of healthy honey products is a great fit in a pharmacy setting and will coincide with Pharmasave’s goal of helping the consumer live well.”

“We wanted the Honibe™ line of products in our stores as these truly innovative honey products are created right here in our backyard,” said Greg van den Hoogen, General Manager of Pharmasave Atlantic. “Honibe™ has been creating quite a bit of buzz in recent months and we have customers asking for their products. It was a natural fit for us to take on their honey line.”

The Honibe™ brand has received major international recognition in recent months with the Honey Drop™, named as the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ was also named as the best new product in the 'Grocery Sweet 2010' and best of Canada 'Country Award 2010' categories. Honibe™ was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors.

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About Island Abbey Foods Ltd™
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also offer Honey Lozenges™ with added Eucalyptus and Menthol for sore throats; Honey Delights™ - Pure honey candy; and Honey Sprinkles™ - honey granules for baking and sweetening tea or coffee.

About Pharmasave Drugs Ltd
Pharmasave is one of Canada’s leading independent pharmacy and drugstore retailers, with more than 430 stores in nine provinces. Since being founded in 1981, Pharmasave has focused on building a national platform of community based retail outlets designed to provide customers with exceptional service, products and advice. Each Pharmasave store operates independently to serve its individual community, which ensures both programs and services tailored to the needs of customers and a commitment to helping all customers. Pharmasave Atlantic is headquartered in Dartmouth, Nova Scotia and presently has 74 stores between Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland.

Media Inquiries:
Island Abbey Foods Ltd™
Graham Watts, Marketing Coordinator
Phone: 902-367-9722

Contact Information
Island Abbey Foods Ltd
Graham Watts

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