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ReD Announces New Deal with Tenso and Expands Its International Presence to Japan


London, United Kingdom, April 13, 2011 --(PR.com)-- Major step forward for Japanese e-commerce as new card fraud prevention partnership opens the door to foreign sales.

Leading international payment fraud prevention provider Retail Decisions (ReD) expands its global presence as it announces a new contract win with Tenso, one of the key companies enabling overseas customers to buy from Japanese online stores.

In collaboration with its Japanese partner, principal IT service consultant and provider NDS, ReD’s unique payment fraud prevention system ReD Shield® will now be used to screen all online sales through Tenso.com, a subsidiary of the NetPrice group, which operates one of the largest e-commerce sites in Japan.

The online market within Japan is huge and escalating. The country’s e-commerce growth is expected to grow from US$84 billion in 2009 to US$149 billion in 20141. But overseas trade has been restricted as most e-retailers do not accept credit cards from other countries due to the risk of fraud.

ReD provides an instantaneous risk assessment recommendation which determines fraudulent transactions from genuine ones. This means Tenso can offer customers a smooth and uninterrupted service at the check-out whilst accepting international card transactions safely. ReD’s solution, ReD Shield, combines neural technology with a multi-dimensional approach including customised and merchant-specific complex rules. The service is managed by a team of highly skilled risk analysts who continually monitor changing fraud patterns.

Carl Clump, CEO of ReD says, “By using the ReD Shield® platform, Tenso will now safely be able to expand its services and safely ship its products to over 50 countries outside of Japan which will have a major impact on the business. This is a significant step forward in increasing international online trade whilst mitigating the fraud risk.”

Keita Hosoe, Director of NDS says; “ReD has the best service and people in the payments industry for global fraud prevention. We chose ReD for its real-time all the time solution, award winning neural technology and dedicated risk specialists working shoulder to shoulder with their counterparts at customer sites. No other company can offer such a superior solution to its customers.”

1Nomura Research Institution Ltd.

News released on December 21, 2009
http://www.nri.co.jp/news/2009/091221_2.html

About ReD
ReD is a world leader in card fraud prevention and payment processing. A specialist supplier to the payments industry worldwide, ReD has over 21 years experience in the fraud prevention market. Its blue-chip international clients come from the global telecommunications, retail, travel, petroleum, banking and the broader e-commerce sectors. They include Air China, Coles, Comet, John Lewis, Singapore Airlines, Shell, Shoprite, Target, Tesco, Chevron, T-Mobile, Virgin Mobile and Walmart.

The company has offices in Australia, China, Germany, South Africa, United Kingdom, and United States, with representation in India, Korea, Japan, and South America. More information about ReD please visit: www.redplc.com.

About NDS
NDS (http:www.nds-rd.com) provides support through technology to meet the needs of high street and e-commerce clients, focussing on IT consulting and providing international and proprietary SaaS / cloud systems. In this particular case, NDS, as the agent of ReD Inc. in Japan for ReD ShieldTM, is providing operational support services to tenso.com in their adoption and use of this service.

Company Overview
Name: Newspaper Delivery System Co., Ltd.
Representative: Takunori Ito
Address: 4-21-3, Shinbashi, Minato, Tokyo
Established: 2008
Main Activities: Fraud prevention, consulting, system development, outsourcing

About tenso.com
tenso.com (http://www.tenso.com) provides a product forwarding service, enabling products purchased through e-commerce sites in Japan, which do not provide international shipping, to be delivered to international addresses. It allows international users to "purchase Japanese products whenever and wherever", and allows Japanese businesses to expand their sales channels without excessive time or cost implications. tenso.com will be working with e-commerce sites in Japan, helping them to increase their international sales.

Company Overview
Name: tenso.com, Inc.
Subsidiary of netprice.com, Ltd. (TSE Mothers; Code: 3328)
Representative: Chairman: Eizo Miyasaka
Address: 7-35, Kita-Shinagawa 4, Shinagawa, Tokyo
Established: July 2008
Capital: 100,010,000 yen
Main Activities: Planning, development and operation of international forwarding service “tenso.com”

Press Contact
ReD
Angela Yore
Press Office
Mobile: +44 7738 822956
Email: angela@skyparlour.com

###
Contact Information
SkyParlour
Angela Yore
+44(0) 1625 524 002
Contact
http://www.redplc.com/

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