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Soft Surroundings Launches New iPad App

App Provides Innovative, Interactive Shopping Experience for Soft Surroundings Customers.

St. Louis, MO, April 15, 2011 --( Soft Surroundings, a leading multi-channel retailer committed to providing stylish and comfortable clothing, home décor, and the latest in beauty and treatment to women of all ages, maintains its dedication to providing an extraordinary shopping experience with the launch of a new iPad application.

The Soft Surroundings Catalog iPad app is an all-inclusive shopping solution, combining the ambiance and flow of the Soft Surroundings catalog with the interactive experience and features of the Soft Surroundings website, all with the ease and convenience found in a mobile app.

Customers will enjoy an interactive approach to viewing and shopping Soft Surroundings products, with the ability to interchange the color of selected items with the touch of a finger, access new product videos, and share favorite products with friends and family through email or Facebook. Additionally, customers utilizing the iPad app will be able to access a sneak-peak of upcoming catalogs, view product reviews, and experience other web-exclusive content not available in the traditional catalog.

“Shopping with Soft Surroundings is really all about the experience,” according to Robin Sheldon, President. “That’s what our customers have always expected from us, and that’s why we are so excited by our app’s special features and ease of shopping we know they will love. There are even buttons to click on to change colors and see videos of our product in motion!”

Customers can download the Soft Surroundings iPad application from iTunes for free by searching for “Soft Surroundings” and installing like a standard iPad application. Once the app is downloaded, customers can enjoy another easy and innovative way to shop with Soft Surroundings.

About Soft Surroundings: Headquartered in St. Louis, Soft Surroundings is an upscale tri-channel retailer of women's apparel, home and beauty items. Having experienced record growth in its catalog channel, Soft Surroundings opened its first retail location in St. Louis, MO in November of 2005, followed by additional locations in South Windsor, CT, and South Barrington, IL. Soft Surroundings is currently expanding its retail division nationally to meet the needs of its many devoted customers. Visit Soft Surroundings online at

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Soft Surroundings
Jim Manno

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