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Top Triangle Marketing and PR Experts to Speak at Association Executives of North Carolina Conference


Patty Briguglio, Diane Kuehn and Sheila Ogle to Address PR, Marketing and Communications Applications for Associations

Raleigh, NC, April 16, 2011 --(PR.com)-- MMI Public Relations (http://www.mmipublicrelations.com), a Raleigh-based, full-service public relations firm, has announced that the firm’s president, Patty Briguglio, will join Diane Kuehn, president and CEO of VisionPoint marketing, and Sheila Ogle, CEO of MRPP, Inc. to present at the Association Executives of North Carolina (AENC) conference titled “Taking Your Marketing from Good to Great – Advanced Marketing for Association Executives.” The conference will take place Tuesday, May 17 from 8:30 a.m. to 1 p.m. at The Matthews House, located at 317 W. Chatham St. in Cary, and will focus on providing valuable insights on how association marketing teams, directors of communications, government employees and nonprofit organizations can pursue a strategic approach to integrating public relations, web-based marketing and media buying while overcoming their organizations’ individual challenges. The event will close with a lunch and group sharing session where attendees will be able to ask questions about specific projects or challenges they are currently handling within their organizations. The conference is open to AENC members and communications professionals from all industries. To register, visit http://www.aencnet.org/advmarketing.htm.

The AENC Conference agenda is as follows:
8:30 a.m.-9 am.
Registration for Roundtable

9 a.m.-9:50 a.m.
Session #1: Branding Basics and Web Marketing Critical Thinking

10 a.m.-10:50 a.m.
Session #2: Selecting the Most Effective Advertising Media for Your Message and Customer

11 a.m.-11:50 a.m.
Session #3: Getting Your Name into the News and Out of the News – Public Relations and Crisis PR

11:50 a.m.-1 p.m.
Luncheon and Group Sharing Session

Quotes:
“I am excited to help AENC’s members start planning and approach to using PR and marketing tools in their mission to overcome their associations’ challenges,” said Briguglio. “Associations need to be aware of the tools available to them and the fundamentals behind managing them. The goal for me, Sheila and Diane is to deliver a comprehensive overview of how companies can synchronize their efforts to increase the effectiveness of an association’s overall communications campaign.”

New Media Content:
MMI Public Relations’ Twitter account
http://www.twitter.com/MMIPR

MMI Public Relations’ “Be Heard” blog
http://www.mmipublicrelations.com/blog

MMI Public Relations’ YouTube channel
http://www.youtube.com/user/mmipublicrelations

MMI Public Relations’ Facebook page
http://www.facebook.com/mmipublicrelations

Detais:
- For the group sharing portion of the event, attendees are encouraged to bring materials associated with specific projects to use in their discussions with the presenters.

- For more details regarding the AENC, visit http://www.aencnet.org.

About MMI Public Relations:
MMI Public Relations is a Raleigh-based, full-service PR firm that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations tactics, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked among the top PR firms in North Carolina and nationally, MMI is the recipient of more than 55 awards in the public relations arena as well as in the community. For more information, call (919) 233-6600, visit the MMI Public Relations website at http://www.mmipublicrelations.com or the MMI Public Relations Blog at http://www.mmipublicrelations.com/blog.

Abbout MRPP:
Media Research, Planning and Placement, Inc. (MRPP) is best known for strategic planning and tough negotiating. Founded in 1986 with offices in downtown Cary, N.C., MRPP delivers media expertise with unparalleled media clout as well as strong relationships with local, regional and national media outlets. Planning and placing millions of advertising dollars each year, MRPP has received numerous accolades including Triangle Business Journal’s Fast 50 Award four years in a row, and the Greater Raleigh Chamber of Commerce’s Future 30 and Pinnacle Business Awards. For more information, please call (919) 468-1000 or visit http://www.mrppinc.com.

About VisionPoint Marketing:
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social media, email marketing, and web statistics analysis and planning. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerce’s Pinnacle Business Award for Steady Growth and Profitability, recognizing the firm’s outstanding growth and sustained success. For more information, please visit http://visionpointmarketing.com, or call (919) 848-2018. Send inquiries to info@visionpointmarketing.com.

Kathleen Mongero
MMI Public Relations
(919) 233-6600
kathleen@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

###
Contact Information
MMI Public Relations
Patty Briguglio
919-233-6600
Contact
www.mmipublicrelations.com

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