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Simbiottik Limited Partners with Success Group International

Las Vegas, NV, April 21, 2011 --( Success Group International Technology Coalition announced today that Simbiottik Ltd has joined the Success Group Technology Coalition. Marv McGrew, CEO of Success Group International said, “Simbiottik provides a unique value to companies looking for a cost effective, easy method to enter the UK, EMEA and US markets. Building a channel is costly and difficult, but Simbiottik takes a pragmatic approach to streamlining this process, developing the go-to-market strategy, and building and managing an effective partner channel. If you’re thinking of going global, you should first talk to the experts at Simbiottik!”

Simbiottik: Promoting Technology, Globally

With offices in North America and the United Kingdom, Simbiottik specializes in identifying rising stars in the business software market, and crafting compelling go-to-market propositions appropriate for distribution through a global partner network.

Simbiottik creates success, builds revenues and increases stakeholder value, both supplier-side and network-side.

Working with a diverse portfolio of offerings, Simbiottik’s selection criteria dictates that prospective clients must offer an innovative technology which is unique, technically excellent, and effectively solves existing or emerging business problems.

To ensure consistent success, Simbiottik applies a proven formula to the preparation and presentation of selected offerings. This comprises three distinct phases:

Phase 1: Discovery and Product Localization
This is Simbiottik’s opportunity to fully understand its client’s products and propositions. During this phase Simbiottik will gain a clear understanding of its client’s technology and its existing and potential customer base, and importantly, its aspirations. Simbiottik will also identify any localization requirements and/or limitations which need to be addressed to ensure commercial viability.

Phase 2: Strategy Development
During Phase 2, Simbiottik works closely with its client to identify, quantify and analyse optimum markets, create and perfect messaging for these markets, and create a detailed sales, marketing and support strategy. Typically, this will include the development of collateral, pricing, partner identification and enablement, pre-sales support, delivery and user training, and public, media and analyst relations.

Phase 3: Delivery
The Delivery Phase includes the identification and onboarding of suitable channel partners, and the development and implementation of an effective sales support strategy.

Thereafter, Simbiottik will assist its partners by providing dedicated Channel Managers who, individually, bring many years of partner management and solutions sales expertise, business development and early stage assistance with sales execution, combined with local presence, which is critical to successful introduction of a new offering to a partner’s portfolio.

James Donaldson, CEO of Simbiottik Limited added: “With almost a decade of experience behind it, SGI will help us reach more than 23,000 member organisations, across 283 industries and 140 countries with the Simbiottik value proposition. Combining this capability with Simbiottik’s expertise will enable us to provide an unprecedented level of service to our clients seeking to extend their market reach, whether it be a US company seeking access to the European market, or vice versa. I look forward to a long and profitable relationship with SGI.”

About Simbiottik Ltd
Simbiottik is about ‘Promoting Technology, Globally.’ With offices in the UK and North America, Simbiottik is ideally placed to make lasting and profitable connections between business-sector software developers and value-added resellers to drive revenues and profits for both parties. Simbiottik’s service however, goes far beyond a simple matching service. Simbiottik’s teams in Europe and North America include experienced and innovative channel and business development managers who are dedicated to ensuring that both developers and resellers achieve the full potential from the relationship. Our teams pro-actively manage channel relationships.

About SGI:
Success Group International (SGI) is “The Global Technology Solution”™ Our Coalition is a worldwide, “solutions based” technology member organization, devoted to assisting our global membership of technology businesses in achieving their company marketing, channel sales and business development goals. "Success Group's mission, as a global technology coalition, is to facilitate member relationships and build synergy between members, by identifying needs and creating solutions to enhance, grow and strengthen revenue generating opportunities, increasing sales and profits of all members." SGI specializes in developing and managing technology coalition alliances to promote the growth and “SUCCESS” of member businesses. Our primary objective is discovering enabling and enhancing technologies for coalition members to expand technology solutions offered to their clients.

Contact Information
Success Group International
Marv McGrew

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