New Book Shows Readers How to Master the Art of Sales Conversations

Rainmaking Conversations, a new book by Mike Schultz and John Doerr, provides a proven system for leading masterful conversations that find new prospects, win new customers, and increase sales.

Framingham, MA, April 21, 2011 --( Rainmaking Conversations by sales consultants Mike Schultz and John Doerr, out today on Amazon, shows readers how to make every conversation with business prospects count from “Hello” to “Let’s get started.”

“Conversations make or break everything in sales,” says Schultz. “Rainmakers, the people who bring the most new clients and revenue into an organization, know how to have sales conversations that find new prospects, win new customers, and increase sales.”

The authors share their proven system to uncover and leverage opportunities, and achieve maximum revenue results, robust relationships, and deep trust through their RAIN Selling℠ formula.

The book offers a research-based selling approach that helps readers master the art of the sales conversation—from learning to ask the right questions, to setting the agenda for success. Readers will be able to make every client contact count, and build toward developing sustainable sales success.

Rainmaking Conversations revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. The RAIN Selling℠ method has successfully empowered companies and salespeople to create dramatic improvements in sales performance and has helped individuals become top-performing rainmakers.

Using the RAIN system, readers will learn how to:
* Create conversations with prospects, referral sources, and clients
* Build rapport and trust from the first contact
* Develop winning value propositions that get prospects excited to buy
* Persuade and influence the prospect to choose you
* Speed up the sales cycle
* Craft winning solutions and close the deal

Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of any account.

About the Authors:

Mike Schultz is Co-President of RAIN Group and a world-renowned consultant and expert in sales training and performance improvement. He is publisher of RAIN Group's, one of the world's largest online magazines (over 100,000 subscribers) and membership sites for sales and marketing. He is also on the faculty in the Marketing Division at Babson College and writes at Follow Mike on Twitter at @Mike_Schultz.

John E. Doerr is Co-President of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. His own rainmaking conversations have helped lead RAIN Group to Inc. magazine's list of the fastest growing companies in the United States. Find him on Twitter at @JohnEDoerr.

About the Book

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
By Mike Schultz and John E. Doerr

Hardcover, Wiley, March 2011, ISBN: 9780470922231, $24.95

Find it on Amazon:

For more information, and a special $2000 bonus gift package, please visit

Rain Group
Brooke Webb