Dallas, TX, April 21, 2011 --(PR.com
)-- Sheptor will share how he embraced leadership, communication and transformation as tactics in the crisis management strategy during his first week as the new CEO.
Sheptor will also discuss Imperial Sugar’s current brand portfolio; illustrate how his company utilized classical marketing tools to “rebrand” the reputation of the company with its stakeholders; and will also share how the company is poised to become a market leader in its industry. Marketing professionals will take away the following learning objectives from this event:
1. Identifying or equating crisis with the opportunity to transform
2. Reputation, branding and marketing are close cousins
3. The key role of the CEO voice in the company is reputation management
Registration for this event is now open at http://bit.ly/eShza3. The early bird cost for DFW AMA members is $28; non-members is $38 before Thursday, April 21, 2011 at 7 p.m. The cost for DFW AMA members is $30; non-members is $45 before Tuesday, May 17, 2011 at 7 p.m. At-the-door costs will be $40 for DFW AMA members and $55 for non-members. The cost for student DFW AMA members is $20. Secure the member rate to all DFW AMA events. The DFW AMA’s spring membership campaign continues until Tuesday, May 31, 2011. Find out more about how to become a DFW AMA member at http://bit.ly/JoinDFWAMA today.
What: DFW AMA Dallas Executive Luncheon with Imperial Sugar CEO John Sheptor
When: Wednesday, May 18, 2011 – 11:15 a.m.
Where: Bent Tree Country Club, 5201 Westgrove Drive, Dallas, TX 75248
Why: Imperial Sugar CEO and President will share Imperial Sugar’s current brand portfolio, illustrate how his company utilized classical marketing tools to “rebrand” the reputation of the company with its stakeholders and will also share how the company is poised to become a market leader in its industry.
Cost: Early bird before April 21, 7 p.m. Members - $28; Non-members - $38; Student members - $20
Before May 17, 7p.m. Members - $30; Non-members - $45; Student members - $20
At-the-door: Members - $40; Non-members - $55; Student members - $20
About the D/FW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit www.dfwama.com.
About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMAʼs website at www.MarketingPower.com.